Achintya Dhang Email & Phone Number

Mumbai, Mh, In

Mumbai Metropolitan Region

As the Senior Director of AdTech Solutions and Customer Success, I drive innovation and excellence by leading a dynamic team to deliver cutting-edge adtech solutions and ensure unparalleled customer satisfaction. I oversee the seamless integration of advanced advertising technologies with client objectives.I leverage my extensive experience in adtech and customer success to build and nurture strong client relationships, enhance product offerings, and drive business growth. My responsibilities include:- Strategic Leadership: Guiding the development and execution of comprehensive adtech strategies that align with our clients' business objectives and market trends.- Customer Success: Ensuring that our clients achieve their desired outcomes by providing exceptional support, insights, and value throughout their journey with us.- Innovation and Solutions: Spearheading the creation and implementation of innovative adtech solutions that address complex challenges and maximize ROI for our clients. - Team Development: Mentoring and developing a high-performing team, fostering a culture of continuous improvement, collaboration, and excellence.With a proven track record of driving successful adtech initiatives and a passion for customer success, I am committed to empowering our clients with the tools and insights they need to thrive in a rapidly evolving digital landscape.

Mumbai

Mumbai Metropolitan Region

- As a seasoned digital marketing professional, I have extensive experience in programmatic display solution alignment, ensuring that campaigns align with business objectives and deliver optimal results.- My expertise in Google Marketing Platform (GMP) tech support infrastructure enables me to provide best-in-class support to clients, ensuring that their campaigns are executed flawlessly.- I'm also adept at developing GMP upskill L&D frameworks that scale with business needs, empowering teams to operate with efficiency and excellence.- My market assessment skills enable me to analyze in-market needs, identify gaps, and develop customized solutions that address the unique challenges of each market. - Additionally, I'm accountable for India PMO development and operational sustainability, leveraging my strong project management skills to drive operational excellence and deliver results that exceed expectations.- With my commitment to excellence, passion for innovation, and deep industry expertise, I'm well-positioned to drive growth and success for any organization.

Gurugram, Haryana, India

Gurgaon, Haryana, India

Key Responsibilities:• Lead a team of 10+ people, primary point of contact for the US client providing marketing support for its US & Spain markets, managing end to end campaign management & execution.• Manage Ford & Lincoln’s digital National Upfront campaigns across 38 Ford dealers advertising groups. Tactics include: Retention, sponsorships, Retargeting (Programmatic Media).• Develop/Implement automations through all campaign tactics, creative optimization & A/B testing. Co-manage OLA campaigns quarterly budgets of $1,000,000+• Use Google Advertising Platforms within Google Marketing Platform (GMP) – Campaign Manager, DV360, DC Studio to execute.• Manage recruitment, annual performance review and contain attrition for the team.• Ensure support for team scheduling, dissemination of process, policies, performance and set quality expectations.• Manage forecasting & utilization goals with strategic planning, aligning to organizational goals• Part of business & resource contingency planning.• Stakeholder management. Conduct, review, and respond to client satisfaction surveys. Prepare action plan(s) to address identified issues to improve client relations.• Coach and mentor team with customer escalations; assist in problem evaluation and resolution; work directly with client as necessary to resolve escalated issues.• Escalation point for all strategic matters within the assigned client account(s)Major Accomplishments:• SLA rationalization to free 35% band-width to accommodate intake of additional work from the client.• Despite downward revision of SLA, was able to increase weekly & monthly utilization > 85% – leading to 100% additional seats, in a span 1.3 years• Initiated & monitored cross-functional training to ensure reduced / limited dependency on individual employees• Through different types of in-depth reporting analysis in Datorama, CUBE and CM, team has resolved so many known issues.

Hyderabad

Key Responsibilities• Managed technical support team and responsible for flawless queue management for global client request services. • Involved with Weekly / Monthly / Quarterly Business Review meeting with client. Used to analysis different metrics in Google sheets and represented through data studio.• Worked with Business Excellence team to maintain SIPOC, HLPM, DLPM, 3x3 and other Control Frame works from operational perspective.• Engaged with Performance Evaluation, Career Counseling and Recognition.• Escalation Management.• Training & Development.• Provided hands-on, proactive, consultative, training and troubleshooting services to the clients as well as the new hires.• Troubleshoot technical issues and conduct walk-throughs of new product features as they relate to client product usageMajor Accomplishments• Always maintained the Google’s set SLA of 4 hours to reach out to customers with relevant solutions.• Ensured to reach CSAT score over 95% monthly basis. • Had to maintain the other KRAs like mTRT, TRT, FCR and TAT on weekly and monthly basis.• Contributed a major part on client's growth from 20 members team to 50+ members.

Hyderabad Area, India

Pune Area, India

I've exposure on several Ad Serving tools (SSP, DSP, Exchanges). I am proficient with (Trafficking, Troubleshooting, Optimizing and Analytic) in DFA, 247 – Open Ad Stream (OAS).- Managing (Trafficking, troubleshooting, optimizing and reporting) Campaigns for North American & APAC clients in DFA and OAS.- Providing level one support for the APAC clients on 24/7 Search related issues. Also working on the Google Adwords Search campaign and Dart Search campaign.- Managing RTB Campaigns on RTB servers like Brandscreen, Mediamath.- Setting up Lightning Bolt container and pixel placements for APAC and NA advertisers.- Provide training on DFA and LB tag set up.

Hyderabad Area, India

- Worked as an SME & helping ramp up the new guys on the products for DFA/DCM (DoubleClick Campaign Manager), DBM (DoubleClick Bid Manager) MediaVisor and Site Directory.- Conducted refresher and training programs for existing and new joinees on DFA/DCM, MediaVisor and Site Directory.- Quiz master for various assessments.- Creating & updating various process documents for any new updates.- Hands-on, proactive, training and troubleshooting support for the team and clients.- Provide best practices in post-implementation training, consults for clients.- Checking ad-sense customer account details.- Simplify the system for buying and selling display ads.- Deliver better performance that advertisers and agencies can measure.- Investigate high risk accounts and take down bad accounts.- Review site content based on company policy to stop spams.- Research on different market specific trends.- Sending mail to the account holders with detail information when sites are rejected or approved.

Hyderabad Area, India

Examined various types of websites and removed spammed data from the site’s search index. Assessed different methods of spamming like Cloaking, Redirection, Thin affiliation etc. Removed indexes of websites from the search engine which were heavily monetized with advertisements and had little content. Researched market specific trends in different types of Spamming techniques.Evaluated websites in other languages like Russian, Spanish and German and made decisions according to the specific market. Maintained an above average speed of 98% in quality with high standards of productivity.

Hyderabad Area, India

Reviewed video content based on the You Tube policy.Reviewed other contents like Flagged Groups and Users in the livesite.Maintained a high threshold in livesite quality tests and was among the first two to start work in the livesite queue.Maintained a steady and consistent performance in the productivity.Investigated user accounts, removed lot of spam and other inappropriate contents that violates YT terms of use.Escalated foreign language videos where there is a possible terms of use violation to the respective language queues for reviewing. Reported technical and tool related issues to specific engineering team.

Hyderabad Area, India

Worked as a Media researcher and also in production. Worked on news script editing and visual editing.Provided ideas to develop quality of the channel.Analyzed the special report and news daily before telecast.Provided the channel breaking news and updates.

Collected the news from different nook & corners, sources, general people.Interviewed state and national level ministers to construct social & political stories.Wrote general news ,daily and special reports which were published with my name (published 18 by line stories).

Bachelor'S Degree, Zoology/Animal Biology, 2Nd Class

Pgd, Mass Communication/Media Studies, 1St Class