Achmad Rendy Elvandro Email & Phone Number

Jakarta Metropolitan Area

I help companies to accelerate business growth through game-changing loyalty & reward solutions

Jakarta, Indonesia

Managing the “Bancassurance In-Branch Business Acceleration & Sales Capability Improvement Project” at BNI Life Insurance (subsidiary of Bank BNI). This project was focusing on 3 (three) main areas of "B-T-S": Branch Activation & Productivity, Training Academy and Sales Team Management. In phase 2, the project scope was expanded to include Business Support (Marketing & Compensation Benefit) and Sharia Business.

Kota Bekasi, West Java, Indonesia

Greater Jakarta Area, Indonesia

• Reporting to Chief of Partnership Distribution, I'm responsible to manage all aspects of retail relations business with 2 bank partners (CIMB Niaga dan National Nobu Bank) to ensure achievement of sales target. • Managing In-Branch distribution channels by planning, organizing, actuating and controlling all business drivers from sales force and engaging relationship with bank’s top management and key leaders.• Effectively leading and managing teams of 2 National Sales Heads (NSH), 12 Regional Sales Managers (RSM), >70 Area Sales Managers (ASM) and >400 Insurance Advisors (IA) in acquiring and accelerating business volume of Bancassurance product sales in bank partners to ensure achievement of sales targets, optimize market coverage and penetration in all customer segments of the bank partners.• Responsible to deliver sustainable sales production and other key indicators from multiple distribution channels of bank partners by ensuring proper sales process, good quality manpower recruitment and people development.• Working closely with Chief of Partnership Distributions to develop & initiate sales strategy, build strong internal-external relationships and set key measurement for company performance to ensure In-Branch business work smoothly with all bank partners.Highlights of achievements: • Launched new regular unit linked product as the modern protection solution, ASURANSI X-TRA ESSENTIA LINK (AXEL) for CIMB Niaga channel, with smart health protection solution rider (auto switch feature, the first in the market) and smart life protection solution rider (extended sum assured).• Launched new regular unit linked product, ASURANSI PRIME SOLUTION for Nobu Bank channel.

Greater Jakarta Area, Indonesia

• Leading Partnership Development team to seek and identify opportunities for acquisitions of new affinity partnerships, in line with our corporate partnership growth strategy to deliver 500,000 new customer counts (through free and fee paying products).• Conducting business research on new sales leads and prospects, distilling research findings into key insights to support the sales process, contacting new prospects, securing initial meetings through cold-calling and lead generation campaigns and leading new sales pitches/meetings and negotiations with the aim of securing new partnership agreements and renewals.• Coordinating risk, compliance and legal agreements and operational set-ups to ensure Partnerships deal signed and launched as schedule planned.• Identifying new opportunities with existing partners to drive incremental business and giving recommendation on improvements to increase value to mutual parties.

Greater Jakarta Area, Indonesia

• Developing new framework for affinity sales through Over-The-Counter (OTC) distribution model and planning for the implementation process into key deliverables in business partnership projects for GELI distribution channel.• Collaborating with Business Development team to deliver 500,000 new customer counts (through free and fee paying products) by through acquisitions of multiple affinity partnerships.• Leading and managing digital transition project from offline to new online mobile point of sales (GREAT ADVICE) that introduces the new approach of GELI salesforce in the end-to-end sales process (prospecting clients, closing the sale and submitting new business to Operations team).Highlights of achievements: • As Project Business Lead, I managed the digital transition project of mobile point of sales (MPOS), named "GREAT ADVICE", as part of Regional initiatives, from kick off to roll out phase within 12 months.

Greater Jakarta Area, Indonesia

• Managing Bancassurance distributions in OCBC NISP Bank by planning, organizing, actuating and controlling all business drivers from sales force and engaging relationship with Bank’s management and key leaders.• Effectively leading and managing a team of 2 National Sales Heads, 10 Regional Bancassurance Managers (RBM) and >180 Financial Advisors (FA) in acquiring and accelerating business volume of Bancassurance product sales in OCBC NISP Bank to ensure achievement of sales targets, optimalise market coverage and penetration in any customer segments of the bank.• Responsible to deliver sustainable sales production and other key indicators from bancassurance channel of OCBC NISP Bank (the main contributor) by ensuring proper sales process and good quality manpower recruitment.• Working closely with Bancassurance Director to develop & initiate sales strategy, build strong internal-external relationships and set key measurement for company performance to ensure Bancassurance business work smoothly with bank partner.Highlight of achievements:• Special invitation as guest panelist speaker for Indonesia Panel Discussion in “Bancassurance Asia Summit 2015”, Singapore, November 2015.

Greater Jakarta Area, Indonesia

• Effectively leading and managing 3 departments (including ADC Training & Development) for all Non Commonwealth Bank Bancassurance channel distributions for credit life and DM/TM by engaging relationships with key decision makers of existing bank partners.• Working with Board of Directors (BOD), developing & initiating sales strategy, building strong internal-external relationships and setting key measurement for sales force and regional performance and its monitoring tools to ensure Bancassurance business work smoothly with partner banks.

Greater Jakarta Area, Indonesia

• Responsible to deliver sales number and service key indicators from bancassurance channel of Commonwealth Bank (the main contributor) by planning, organizing, actuating and controlling all business drivers from sales force and maintaining good relationship with bank managers and staffs in specified area.• Working with Board of Directors (BOD), developing & initiating sales strategy, building strong internal-external relationships and setting key measurement for sales force and regional performance and its monitoring tools to ensure bancassurance business work smoothly with partner bank.• Effectively leading and managing a team of Regional Business Managers (RBM) and Area Business Managers (ABM) in acquiring and accelerating business volume of Bancassurance products from Commonwealth Bank (PTBC) Distribution Channel to ensure achievement of sales targets, optimalise market coverage and penetration in any segments of the bank.• Maintaining excellent level of customer services, bank relationships and leasing with PTBC to develop and implement initiatives & strategies to achieve sales volume and bank revenue targets.• Proactively communicating any operational/service issues from PTBC to internal departments to ensure quick & satisfying solutions to all parties. • Optimizing awareness of Commonwealth Life bancassurance products & contest by consistently communicating and reporting sales and revenue performance vertically (to distribution channels & management) and horizontally (to PTBC) regularly.• Supporting RBMs and ABMs in their work by conducting regular performance coaching in leadership, relationship building and presentation skills, providing a role model to ABMs by demonstrating managerial competence, technical and selling skills.Awards & Recognitions :• International Development Program (IDP) Talent from IFS CBA in Sydney HO for 6-week assignment (April-May 2013)• CommLeader for Executive Managers Program from CBA in Sydney HO, December 2012

West Java, Central Java, East Java, Bali And Nusra

• Effectively leading and managing regional sales force team of 10 Area Sales Managers (ASM) and more than 150 Financial Advisors (FA) in acquiring and accelerating new business for AMFS through Bancassurance (insurance and investment-linked) products.• Maintaining excellent level of bank relationships and leasing with Bank Mandiri’s Regional Manager, Area Managers and all business unit managers by conducting kick-off meetings, regular performance reviews, refreshment sessions and reward & recognition events, to ensure that performance issues are quickly resolved to the satisfaction of all parties, that relationships between the FA and the branch staff are first class, and that the quality and numbers of leads produced are sufficient to achieve target performance.• Ensuring achievement of sales targets (2010 New Business Income IDR 124 Billions vs achievement IDR 131 Billions, 105% vs strategic plan target), optimalise market coverage, realise any market segment objectives, and ensure optimal market penetration in any specified segments.• Accelerating sales achievement by planning, executing, monitoring and evaluating regional contest (regular and ad hoc) and other marketing programs (e.g: customer events, local campaign for leads & FTI, club & awards, motivational sessions, communication days, company solicitations, public exhibitions, open tables, etc.).• Building and maintaining the motivation of the sales team by providing the support, giving recognition to those who perform well, periodically arranging appropriate team-building activities, and in other relevant ways.Highlights of achievements : • "The Best Regional Sales Manager - East Division", Indonesia Bancassurance Blueprint Annual Award 2011• "International Trip Qualifier (RSM Level) - Q1 Challenge Hong Kong" 2011

West Java, Indonesia

• Successfully achieving the fee based income target from bancassurance and investment products (mutual funds, structured funds, ORI) for Region 1.• Successfully increasing asset under management (AUM) of mutual funds in Region 1 during 2007 as 199% (total AUM: IDR 670 Billions as of Dec 2007).• Preparing the annual marketing plan, marketing strategies and sales plan for Wealth Management products for Region 1.• Accelerating sales achievement by planning, executing, monitoring and evaluating regional contest (regular and ad-hoc) and other marketing programs (e.g: customer gatherings, kick-off meetings, Branch Olympics, reward & recognition events, motivational sessions, company solicitations, public exhibitions, open tables, etc).• Planning, monitoring, supervising and evaluating sales performance of Wealth Management products (Bancassurance and Investment), to ensure the achievement of fee based income targets in Region 1 (West Java area). Interacting actively with all business drivers and product providers in order to gain the best sales results.• Planning, executing and evaluating 145 points of sales, exhibitions, gatherings and company solicitations for Bancassurance & Investment products in 2007.• Effectively managing and providing support for branch sales force in delivering sales and handling all problems that occur during the operational process.• Optimizing the awareness of existing and potential customers upon Bank NISP’s Wealth Management products through Customer Relationship Management system.• Communicating and reporting the sales and fee based income performance vertically (to distribution channels) and horizontally (to Regional Coordinator and Department Heads) throughout the organization.

• Assisting Board of Directors (BoD) in preparing timeline and monitoring related high level project assigned by Executive Committee.• Monitoring company project status to BoD for their action.• Handling/assisting in setting up projects and monitor follow up.• Assisting in reporting BoD regular reports which will be given to Regional Office/counterpart company (Hong Kong).• With Director of Sales, developing sales strategy and key measurement for sales force and regional performance and its monitoring tools.• Delivering management executive summary on current issues and updates to be presented at Executive Committee Meeting on monthly basis.• Coordinating alliances with all supporting teams (Marketing & Brand Management, Operations, Sales HR, MIS, Business Development) to create national sales contest (bank & sales force) and other marketing programs (e.g: customer gathering, local campaign for leads & FTI, club & awards, motivational sessions, communication days, company solicitations, public exhibitions, open tables, etc).

• Effectively leading and managing sales force team of Financial Advisors in acquiring and accelerating new business for AMFS through insurance and investment-linked products. • Ensuring achievement of sales targets, optimal market coverage, realize any market segment objectives, and ensure optimal market penetration in any specified segments.• Accelerating sales achievement by planning, executing, monitoring and evaluating sales contest and other marketing programs (e.g: customer gatherings, local campaign for leads & FTI, company solicitations, public exhibitions, open tables, etc)• Supporting Financial Advisors (FA) in their work by regular conducting one-on-one coaching in selling and presentation skills. Provide a role model to FAs by demonstrating managerial competence, technical and selling skills.• Building and maintaining the motivation of the sales team by providing support, giving recognition to Competence Financial Advisors who perform well, periodically arranging appropriate team-building activities.• Ensuring that the FAs comply with the selling behaviours and satisfy customers themselves that the sales force are applying the best practices desired by the Company.• Creating sales events for clients and prospective clients to develop long-term client relationships and support the development of new prospects.Highlights of achievement : • “The Best ASM for The Highest Case Size” in “The 2nd Area Sales Managers Annual Meeting”, September 2005

Jakarta, Indonesia

• Acquiring and accelerating new business for Bancassurance through insurance and investment-linked products.• Assisting and advising financial solutions of Bank Mandiri’s customers on investment and insurance needs.• Maintaining and improving good and mutual relationships with Branch staffs, Sales Support and all customers in order to support Bancassurance business for AXA Mandiri.Highlight of achievements:• “Top 3 FA for Case Count Productivity” in The 1st AMFS Go Live Campaign, March 2004.

• Assisting Area Sales Manager in managing Sales Force Teams and Direct Sales Agents in Achieving Sales Targets in Regional Office 9 (Kalimantan Area).• Maintaining and improving good relationships with Direct Sales Agents.• Accelerating sales funding achievement by planning, executing, monitoring and evaluating sales contest and other marketing programs (e.g: customer gatherings, joint promo with other products, company solicitations, public exhibitions, open tables, etc)• Planning, managing, executing and evaluating Sales and Marketing Strategy for Mandiri Visa Credit Cards through Direct Sales and Branch Channels in all Regions.• Handling and supervising promotion and consumer image activities for Bank Mandiri, especially through Public Exhibitions, Open Tables and Company Solicitations. • Administering payments and other kinds of correspondences, relating to Sales & Marketing activities for all Regions and Direct Sales Agents.• Reporting and consolidating the sales progress to Area Sales Managers and Direct Sales Agencies.