With over 18 years of experience in client insight and market research, I lead the Client Services and Research teams at Acuigen, a company that helps professional services firms gain competitive advantage by understanding their clients better. I am responsible for ensuring our clients enjoy the best possible service experience and that we deliver commercial and actionable insight reporting that informs their business decisions.I also work with our clients to design and deliver client feedback programmes that support their new business strategies and marketing initiatives. I use my MBA skills and knowledge to analyse the data and provide strategic recommendations that improve their business performance. I am passionate about building and maintaining strong client relationships and delivering value through our innovative real-time reporting systems.