Anna C. Email & Phone Number

As the Director of eCommerce at Buff City Soap, I lead the charge in building and executing a dynamic online strategy that aligns with our company’s broader goals. By focusing on optimizing the customer experience and fine-tuning digital channels, my team and I leverage data-driven insights to continuously improve performance. The mantra is simple: optimize, scale, and innovate.My experience as VP of Customer Lifecycle & Retention at DIME Beauty Co sharpened my expertise in fostering customer loyalty and maximizing lifetime value. This background now drives my approach to leading impactful initiatives at Buff City Soap and beyond. With a blend of creative vision and analytical precision, I am dedicated to pushing our brand to new heights in the digital space.Above all, I am passionate about leading people—guiding teams boldly into new frontiers with a fearless, collaborative spirit that ensures we thrive together.