◦ Led a team of 6, developing innovative content frameworks that increased client acquisition by 35% ◦ Engineered viral content strategies generating 7M+ views and 800K engagements, translating to £250K in sales for clients ◦ Designed and executed creative lead magnets, resulting in improved lead quality and 15% higher conversion rates ◦ Created compelling storytelling frameworks for D2C clients, increasing engagement rates by 40% across platforms ◦ Built multi-channel content strategy driving 50K+ followers and establishing thought leadership in the D2C space◦ Managed £50K monthly ad spend across Meta and LinkedIn, achieving 3.5X ROAS and reducing CPA by 25%◦ Optimised ad copy and creative assets, resulting in 40% lower cost-per-click and higher conversion rates◦ Developed brand voice guidelines, content templates, and repurposing strategy that reduced content creation time

◦ Executed and managed content for 40,000+ followers across Facebook, Instagram, X, and LinkedIn ◦ Launched 3 major marketing campaigns, leading to a 10% increase in sales at retail stores◦ Created over 25+ blogs, articles, and newsletters, enhancing SEO and driving a 15% increase in web traffic◦ Designed in-store promotional materials for all retail stores, contributing to a 12% rise in monthly sales◦ Raised over £52,000 for the MacMADs programme through a targeted crowdfunding campaign

* Generated 40%+ growth in the sales pipeline through data-driven prospecting, exceeding quarterly targets by $120,000* Implemented automated lead scoring system resulting in 15% higher conversion rates and 30% faster sales cycle* Developed and executed targeted email campaigns achieving a 35% open rate and 12% click-through rate* Managed and nurtured a sales pipeline worth over $500,000, ensuring consistent follow-up and relationship-building* Mentored new marketing team members, contributing 10% of overall revenue through campaigns.

• Led a team of 3 content creators, managing social media presence for 5 D2C brands in the fashion and lifestyle space• Developed Instagram Reels strategy resulting in 50K+ views per post and a 5% conversion rate to client websites • Built and maintained relationships with 15+ influencers, resulting in successful collaborations• Increased clients' Instagram follower growth by an average of 40% QoQ through targeted content and community management• Implemented data-driven social media strategies resulting in a 30% increase in direct sales for D2C clients • Streamlined agency operations through SOPs and project management tools, improving delivery time and increasing brand reach • Reduced client acquisition costs by 25% through optimized targeting and content strategy• Designed performance tracking system measuring ROI across 20+ metrics for transparent client reporting

◦ National Head of Incoming Social Sector for AIESEC in India, successfully delivered 300+ exchanges◦ Coached a multi hierarchy membership of 500 people throughout the year◦ Incharge of running 250+ projects with 100+ NGOs/SMEs across all the entities on the UN 17 SDGs. Had a revenue generation of 9M INR◦ Developed product value proposition and international relations with 30+ countries◦ Facilitated 9 strategy AIESEC Conferences for a total of 2500+ delegates◦ Responsible for strategy development, enhancing capacity and coaching 17 local offices across India◦ Representing AIESEC in India in the global network of 120+ countries

◦ Led Incoming Social Sector of AIESEC in Bengaluru, approving international students for working in NGOs/SMEs in Bengaluru, aiming to contribute towards the 17 SDGs of UN.◦ Handled a multi hierarchy membership of 40 people throughout the year, responsible for running over 15+ projects in the fields of marketing, education, health and women empowerment. ◦ Raised over 6 new NGOs/SMEs and handled a clientele of 15 NGOs/SMEs throughout the year. Had a revenue generation of 450K INR in the year.◦ Delivered leadership exchanges of 40 international students from 10+ countries. ◦ Facilitated 3 AIESEC conferences in the year, delivering sessions to almost 100 delegates on an average.