Neo Bites is a pet brand at the intersection of dogs, health, and sustainability. We make treats and superfood toppers with human-grade, climate-friendly, and functional ingredients. Using only unprocessed whole-food ingredients and novel resource-efficient proteins, such as crickets and kelp, we craft our formulations to be hypoallergenic and full of essential micronutrients, prebiotics, and Omega 3s. Neo Bites caters to contemporary dog owners who seek natural remedies for their pup's overall well-being or to help resolve issues such as allergies, digestion, and itchy skin. Visit our website to learn more: https://eatneobites.com/

Developed content and lifecycle marketing strategy, launching and managing/editing Pilot44 blog and newsletter covering CPG, e-commerce, and product innovation. www.pilot44.com

• Developed and led ecommerce launch strategies across site merchandising, product merchandising, marketing, creative, quality assurance and compliance, and logistics teams.

• Owned launch strategy of the Brandless email and retention program, including budgeting, forecasting, team building, brand exploration, and AB testing.• Managed Email Service Provider integration, working with product and engineering teams.• Launched and managed marketing programs for acquisition and CRM strategies through on-site modals, sweepstakes, refer-a-friend, and direct mail initiatives.

• Strategized and executed successful email marketing program, meeting business’s retail goals with site traffic and conversion and contributing over a third of annual business revenue.• Developed and maintained system for better results tracking, traffic projections, and data sharing within email marketing.• Managed inter-department projects crucial to the success of the email marketing program.

• Developed and executed strategies for online community presence on social media, company blog, and relevant online communities to gain trust and access to our key audience base of mobile developers.• Executed website reorganization and rebranding, working with the Director of Marketing to restructure deep linking product into an approachable, benefits-oriented package.• Supported in-person events for mobile developers around the world, traveling to Tel Aviv to host a mobile developer event and to participate on an App Developers Alliance panel.

• Assisted in the execution and tracking of the email marketing program and other ecommerce marketing initiatives

• Worked with designers to outline and write all e-commerce site content • Communicated technology-focused product benefits throughout site, social, and email content.• Worked closely with technical designers to understand proprietary technology and how best to communicate features to customers.• Fostered and maintained a culture of engaged customers through quality content in updates and emails, well-exceeding industry standards in email open and click-through rates.• Analyzed email and promotional success rates based on opens, click-throughs, and sales.• Structured email sends based on new subscribers and activity levels of existing subscribers.• Assisted with online and in-store retail sales in customer service, inventory management, and fulfillment.• June 2012 Kickstarter campaign:Structured PR, social media, and customer engagement surrounding $400,000 campaign.Produced product and customer engagement videos using iMovie.

• Generated personalized itineraries of campus events and points of interest for Harvard University visitors.• Fielded and accommodated international requests for campus tours and faculty meetings.

• Edited and contributed to the writing of all emails, invitations, and social posts surrounding summer outreach and activities.• Planned and organized annual fundraising event, including arranging advertising, soliciting event sponsorships, and managing relations with benefactors.• Structured educational program to be implemented in public schools in accordance to Massachusetts’s required public school curriculum and learning standards.• Taught the CYCLE Kids program to elementary students in the Boston area.