- Technical owner, project manager, and developer of marketing owned websites including Nitro's corporate and utility websites with the Nitro ecosystem.- Oversee and implement technical designs of frameworks ensuring best practices and optimizations are applied effectively.- Build, support, and maintain critical marketing owned backend infrastructure.- Coordinate with UX to ensure designs and experiences are implemented effectively for production.- Technical owner and strategic leader for SEO related optimizations and insights.- Strategize and coordinate with numerous marketing, product, and analytics stakeholders to help foster high level campaigns and projects into web related executables- Creator and driver of our web inhouse testing team- Provide technical and strategic guidance for tests run across our ecosystem of websites to help improve CRO- Building and maintaining a testing pipeline by meeting with internal parties to help translate web related goals into executable tests.- Analyze testing performance on a regular basis to provide feedback and next steps.- Owner of our Google Analytics instances across the company- Build and maintain custom reports across numerous use cases- Oversee custom analytics tagging across our sites to help capture behavioral and critical user insights.

- Continual management of Performance Marketing Team including strategy, budget, day-to-day activities & reporting.- Oversee a team of 3 analysts designed to provide marketing insights & analysis across B2B and B2C campaigns and sales.- Acting as an internal agency, coordinate with Global Demand Gen team in order to best support campaign and objectives via digital channels- Oversee & design site A/B testing working with design, Product Management & developers in order to implement ongoing tests for numerous high value pages in order to continually perfect conversion rates. (NEVER STOP TESTING)- Responsible for companies Web Analytics program and site reporting via Google Analytics and Google Tag Manager.- Develop processes and procedures to effectively drive on going optimization & streamlined reporting.

- Ownership of all Paid Performance Marketing channels including Search, ReTargeting, & Social.- Developed and executed campaigns from concepts of strategy to general execution and reporting.- Manually rebuilt and restructured Global Paid Search program resulting in ROI growth of 80%.- Coordinated with internal copywriters & developers to implement numerous SEO best practices including heavily focused Content, Linking, & Infrastructure updates resulting in an all time high of traffic and trial downloads.- Designed, executed & overhauled companies ReTargeting program placing greater emphasis behavioral segmentation resulting in an increase in ROI from 2.1x to 3.5x.

– Manage & lead all operational performance marketing strategies for individual clients – Work with team to push client strategy and innovation for multiple campaign initiatives while meeting goals & expectations – Develop projections & optimization solutions through analysis of performance – pinpointing areas for growth and efficiency– Deliver & present all reporting and analytically driven documents to client, serving as data, products and results expert– Create unique reporting and client deliverable dashboards for internal and external usage

– Simultaneously executed PPC, Social, & Display campaigns across multiple clients– Monitored daily account performance against budgets and specific CPA conversion goals – Maintained all internal data and prepared weekly/monthly account reports – Prepared and executed account testing plans within numerous PPC segments– Audited other teams’ Paid Search accounts, educating on best practices & strategy, driving performance

– Assisted in developing newly formed marketing department, carrying out multiple offline initiatives– Developed, managed SEO/SEM campaigns to improve online search visibility– Modernized sales presentations, convention fliers, & DR emails in order to increase credibility

• Communicate and coordinate with potential tenants• Expand newly developed residential division• Market and advertise property with physical and online marketing tools

• Analyze a variety of specific companies• Write reports regarding specific companies or the industry• Conduct research on a variety of unique financial related projects

• Fulfilling direct/indirect orders of customers• Interfacing with customers and employees• Daily responsibilities including updating the warehouse database, organizing incoming and outgoing stock, personally handling customer needs.

At Fox Soccer Channel I was directly involved with day to day functions of the marketing functions. This included a variety of administrative duties around the office as well as specific duties and tasks. Some of my duties in the office included managing orders of premium company items such as shirts, scarves, banners. I also was able to involve myself within the production unit of the company where I helped gather highlights for TV promo's. Outside the office I helped organize, run, and set up marketing events at MLS and US Soccer matches.