Anticipated and managed regulatory and excise disruption through the development of a comprehensive tool to consolidate excise and regulatory data from various departments and external sources, providing a centralized resource for investment strategy formulation.Drove the enhancement of the field trade pricing tool to support 1200 FTM and 550 VCP employees, facilitating efficient navigation to FMC and TO pricing based on state, contract, component, and incremental discounts. This tool streamlined processes for rapid and accurate pricing decisions, optimizing workflow effectiveness.Developed insights to support the identification of strategic opportunities to influence and recommend excise strategies

Orchestrated the integration of the product development process into the company's product information system (Salsify), resulting in streamlined operations, elimination of external resource dependency, and significant reduction in overhead costs. Engineered an efficient product development process, seamlessly integrating it into the internal product information system for streamlined operations and notable savings in overhead expenses. Leveraged a dynamic PowerBI dashboard to automate the labor-intensive weekly PowerPoint process, saving time, increasing efficiency, and providing comprehensive visibility for stakeholders in reviewing project updates. Revolutionized the data entry process with a meticulously structured form encompassing 104 essential data points, aligned with industry-leading standards for accurate information capture. Utilized advanced Excel features like conditional formatting, data validation, and field differentiation to maintain precision, consistency, and data integrity. Consolidated product data into a standardized specification sheet, expediting the implementation of comprehensive information. Pioneered the development of groundbreaking VBA macros that introduced innovative functionalities, including dynamic data completion and seamless recording into the product information system. Assisted in specifying user roles and access privileges to establish a robust security framework for the internal database, ensuring exclusive accessibility for authorized individuals. Fostered cross-functional collaboration with design, sales, and marketing teams to facilitate seamless product integration and timely launches. Conducted comprehensive market research and competitive analysis to identify product gaps and drive innovation opportunities. Developed and executed go-to-market strategies, resulting in remarkable market share growth and increased revenue.

As the Manager of Marketing Initiatives, I strategically led market research efforts to evaluate trade programs, resulting in the initial phases of a cutting-edge designer-exclusive program that would empower interior designers with essential sales aides for Hooker Furnishings. Additionally, I successfully architected and executed bimonthly eBlast campaigns targeting the interior design channel. These campaigns effectively reengaged dormant customers, attracted new customers, and nurtured newly established accounts. As a result, the campaigns generated an impressive $460K in correlated sales within a three-month period, showcasing their effectiveness in driving revenue growth.Furthermore, I streamlined the product data collection process and revitalized the overall new product data and marketing process. By optimizing efficiency across all departments, I ensured seamless coordination and enhanced productivity. With meticulous attention to detail, I supervised the collection of 115 critical data points for new products, playing a pivotal role in the successful launch of these products in the market.My role as Manager of Marketing Initiatives required a unique blend of technical expertise, creativity, and project management skills. Through my leadership and strategic execution, I contributed to the growth and success of Hooker Furnishings, delivering innovative marketing solutions and driving impactful results.

- Executed process optimization projects improving our warehouse returns, and content process requiring a regular review of customer standards, updating content templates, and collaboration with product data and romance teams to clearly communicate updated standards- Expanded and organized the product information management system, regularly auditing for improvement, additions, and other advancements- Designed and implemented content management dashboards to distribute to various teams, identifying opportunities in product data and marketing- Spearheaded establishing digital and written content standards to ensure the company maintains a competitive stance in the ever-growing price-sensitive market

- Performed market research for new and established markets, coordinating with product developers to turn findings into key actionable insights to match current market trends- Prepared dashboards containing market research findings to distill to product developers into key actionable insights to match current market trends- Collected real-time data for pricing, promotion, content & product offerings- Collaborated with Account Managers to identify strategic product content and pricing changes to maintain competitive advantage in price-sensitive markets.- Provided weekly updates to Division Presidents containing in-depth analysis of new competitors and proposals following the conclusions of the real-time data retrieved for that week- Develop PowerBI dashboards and excel reports to track products in various life stages for sales and inventory

- Wrote detailed specifications and performed functional testing for system changes relating to Warehouse Management, Supply Chain, and Logistics.- Throughout an eight-month project, through team collaboration we were able to successfully test and implement an XSI Solution for small-parcel shipping replacing a dated process performed through Access. The new solution allows for real-time tracking of parcels, optimized the shipping process, and allows transparency from start to finish of the sales order process.- Provided functional support for company-wide users

Responsible for gathering information on the top 200 philanthropic/non-profit charitable events of the year and from there, updating the site's calendar with non-profit, philanthropic events in the Savannah area. Some of her duties also include assembling a database of the contact and business information of attendees following grand-opening events and other networking opportunities. My time at Savannah Master Calendar has strengthened my time management skills, bettered my communication skills, and taught me skills and given me experience that can't be taught in the classroom.

Assisted customers in retail, apparel, and gifts. Assisted with social media marketing.