I am in charge of delivering excellence in terms of strategy and communication on North European British American Tobacco markets.Together with a team of 45 persons (account, planning and creative), we are committed to service our BAT markets to provide the very highest levels of client servicing to meet revenue targets by client and brand.We proudly manage a diverse portfolio made of international cigarette brands as well as vaping products and heat-not-burn.

My current duties are:- To Increase management's effectiveness by recruiting, mentoring and disciplining managers to deliver excellence to our main client Imperial Tobacco Canada;- To communicate corporate values, strategies, and objectives; assigning accountabilities; planning, monitoring and appraising job results;- To establish plans, budgets, results measurements, allocating resources, reviewing progress and making corrections when necessary;- To maintain quality of service by establishing and enforcing organization standards;- And ultimately to grow the business by developing partnerships with partner agencies while participating to new business opportunities.

My role is to lead and nurture the client services team to provide the very highest levels of client servicing with our Swiss client, British American Tobacco.SpecificallyTo lead and manage the client servicing team:— regular fortnightly reporting— resource planning (to assign appropriate team members to projects, to resolve issues)— appraisals and personal development of the client servicing team (setting and reviewing targets, contributing to remuneration conversations)— recruitment of new team members To lead the process to write and execute client development plans for Key Client Relationships (to deliver revenue targets by client and brand)To develop best practice in client servicing and to run regular sessions with the client servicing team to share knowledge and experience

Manage a team of 12 people, in charge of the digital strategy for the agency’s main clients (Volkswagen, Bouygues),In charge of business development and implementation of processes and tools.Main accounts: Volkswagen, Volkswagen Commercial Vehicles, DPS – transversal after-sales and services department, Sodexo, Bouygues SA, Bouygues Construction, Bouygues Telecom, Toys’R’Us, AXA.Achievement:• Annual revenue increased by 20 to 30% every year,• Development of the benchmarking & competitive intelligence unit within the agency.

Client management (briefing, strategic planning and recommendations),In charge of business development and international relationships within the global network – Worldwide Partners,Financial reporting.Main accounts:Saclà, Daewoo/Chevrolet, Editions Pocket (Imprint), Atol (optician retail), Malta Tourism Authorities, Crédit Mutuel (banking), Le Savour Club (mail order)Achievement:• Sales increased by 25% over the last 3 years,• Development of the digital department.

Manage a team of 7 Account Managers and 7 people from the Creative department,Financial follow-up and reports on all accounts,Team management and strategic planning,Implementation of the Internet cell across all units (sales promotion, healthcare, direct marketing),Roll out of communications strategy (websites, e-learning, banners, on and off-line campaigns).Main accounts: Citroën, Novotel, Bouygues Telecom, MMA, GMF Vie, yvesrocher.fr, e-creditlyonnais, laboratoire Serono, KoobuyAchievement:• Reorganisation of the Paris subsidiary,• Development of the new business unit.

Production of promotional operations,Assistance on recommendation planning and writingMain accounts: Carrefour trade, Masterfood, Completel, CGOS, GMF Vie, ITM.

Management of the loyalty program dedicated to pharmacistsEvents planning, and management,Strategy to enrol young graduates.