Asparuh Kalyandzhiev Email & Phone Number

Sofia, Sofia City, Bulgaria

Zmatic is one of the biggest traffic hubs in Europe, providing services for affiliates and media buying teams. Zmatic has a network of 500+ partner agencies, providing ad accounts in 100+ different platforms, Google, Facebook, X, TikTok, Taboola, Bing, Verizon, Xandr, DV360, Adform and other DSP platforms. My main responsibilities include:• Ads, domains, VPS, hosting, email and other IT infrastructure setup and support;• Programmatic and DSP account infrastructure management (DV360, CM360, Adform, Google Ads, Microsoft Ads, Taboola, Outbrain and others);• Payment solutions infrastructure management;• Email marketing strategy advisory, consulting and implementation;• Lead generation and cold outreach management and automation;• Management and support of the in-house ERP and CRM systems;• Testing and implementing new platforms;• Access control management;• Growth hacking initiatives;• Ad campaign performance tracking and reporting.

Sofia, Sofia City, Bulgaria

ActivTrades is an independent broker offering trading services in Forex, CFDs and spread betting. My main responsibilities included:• Development and execution of email marketing campaigns;• Implementation of marketing automation in Salesforce Marketing Cloud, ActiveCampaign and SendGrid;• CRM management and support;• Salesforce and ActiveCampaign integration and switchover from SFMC;• Figma and ActiveCampaign integration for email design.

365 Careers is a firm specializing in high-end business, financial, data science, and office productivity training programs. My main responsibilities included:• Planning and execution of digital marketing strategies;• Launch, content management, link building, outreach, and traffic provision initiatives for 365 Financial Analyst site;• Ad campaign management across various platforms (Facebook, Google, LinkedIn, Twitter, Reddit and more);• Campaign management, monitoring, reporting and data-driven optimization;• Content marketing strategy and implementation;• In-house marketing automation (Infusionsoft/Keap);• QA, testing and coordination with the developers of 365 e-learning platform;• On-page, off-page, and technical SEO, structured data, UX, GTM/GA tasks;• Email marketing management, including the monthly newsletter;• Social media, social profiles, pages and communities management;• Affiliate marketing and customer relations management;• Growth hacking initiatives;• Performance reporting activities;• Various website infrastructure-related tasks.

Online marketing group specialized in performance marketing and content arbitrage. My role included marketing campaigns implementation, management and support in the following areas:• Display advertising in Facebook, Google, Twitter, Snapchat and native ads;• Content provision for a global storytelling platform with 180M+ audience;• Ads and advertorials creation, copywriting;• Campaigns management and optimization;• Performance metrics analytics and interpretation;• On-site SEO and content strategy optimization;• Wordpress sites management;• Digital media editing, dubbing and mastering;• Front-end implementation using HTML/CSS/JavaScript;• Company CMS and CDN server support;• Social profiles, pages and communities management.

I was one of the founding members of the Webcafe.bg team and worked actively to create, promote and build successfully the Webcafe brand as a leading online media and portal site.Responsibilities:• Providing content;• Writing and translating articles;• Copywriting and editing for WebCafe site;• Updating the site, publishing articles and galleries;• Managing the weekly Webcafe newsletter;• Managing social media accounts.

BuzzFixer is one of the first Bulgarian companies in the field of marketing automation. At BuzzFixer I worked with clients from US, Australia, UK and France on their digital and email marketing campaigns.Main responsibilities:• Development and execution of email/digital/affiliate marketing campaigns;• Building and managing access to Wordpress membership sites;• Consulting and implementation of marketing automation using a variety of tools — Ontraport/InfusionSoft/ActiveCampaign/ConvertKit/MailChimp etc.;• Affiliate marketing implementation and support;• Front-end implementations using HTML5/CSS3/JavaScript;• API/services integration support.

Goodlife.bg is an online media and e-commerce platform dedicated to gourmet food, drinks, travel, cuisine, and overall quality of life. I was hired to perform the role of content manager, and my responsibilities included research, content creation, brand promotion etc.Main responsibilities:• Providing content;• Translating articles;• Copywriting and editing for Goodlife site;• Updating the site, managing products, publishing articles and ads;• Managing social media accounts.

Responsible for editing the only Bulgarian photography magazine.• Providing content;• Translating articles;• Copywriting and editing;• Translating and editing bookazines;• Supporting and updating magazine and company web sites;• Managing social media accounts.

Managing the publishing process of the Bulgarian version of the world-known web design .net magazine and first issues of FotoMania Magazine, as well as a varied set of web design, photography and design bookazines.• Planning issues of magazines;• Translating and editing bookazines;• Providing content;• Copywriting and editing;• Coordinating and managing beat writers, contributors and columnists;• Converting new site designs from PSD to custom WordPress themes;• Supporting and updating company web sites;• Managing social media accounts;• Managing communications with license holders.

Content provision, translating and editing articles for Personal Computer World/BG magazine.

Responsible for managing the Bulgarian version of the world-known web design .net magazine.• Planning issues of .net magazine;• Providing content;• Translating articles;• Copywriting and editing;• Coordinating and managing beat writers, contributors and columnists;• Translating and editing bookazines;• Supporting and updating magazine and company web sites;• Managing social media accounts;• Managing communications with .net Magazine license holders.

Concept and strategy development, managing Tehnozona.bg project at all stages.• Creating and developing the concept and strategy of Tehnozona.bg site;• Providing and translating content;• Writing/editing articles for Actualno.com, Expert.bg, MySound.bg etc.

Writing and editing articles on topics of software, hardware, communications for Computers newspaper and Software magazine

Master, Journalism

Certified Inbound Marketing Professional, Online Marketing, Blogging, Social Media, Lead Conversion, Lead Nurturing, Closed-Loop Analysis