Anna Nielsen Email & Phone Number

Rye Brook, New York, Us

Defines product strategy and develops roadmaps for the Anteriad Marketing Cloud platform ensuring alignment with company vision, and accounting for input from key internal and external stakeholders. Drives cross-functional communication and collaboration with regular updates and feeback sessions with Sales, Customer Support. Marketing and other key stakeholders. Works with product owners and product managers to distill the product roadmap to concrete requirements for execution by the engineering and development team. Led the integration of the legacy True Influence Marketing Cloud and Unifi platforms, combining the lead generation and intent monitoring capabilities of the Marketing Cloud with the programmatic audience activation capabilities of Unifi to drive towards full funnel ABM campaign orchestration capabilities in Anteriad Marketing Cloud.Drove automation initiatives for key operational and reporting processes, which resulted in a near 100% reduction in reporting turn around times for Programmatic Account Level Reporting.Evaluation of development tools and embedded solutions. Collaborates with leadership to deliver custom solutions.Regularly interfaces with analyst firms for participation in Forrester Waves and Gartner Magic Quadrants

Rye Brook, New York, Us

Role included both product management and product ownership responsibilities. Led cross-functional team through the transition from the Xandr to TradeDesk DSP and drove reporting integration for Trade Desk campaigns in the True Influence Marketing Cloud.

Hailey, Id, Us

Product Manager for Marketron NXT, an integrated advertising solution enabling radio broadcasters to sell radio and digital advertising from a single platform. Developed and launched NXT's digital advertising capabilities.Worked with a cross-functional team including various internal stakeholders to define and drive digital product strategy. Worked across multiple Scrum teams using and Agile Development approach to execute product strategy by defining both functional and technical product requirements and translating these into implementable user stories. - Writes product requirements for and leads team in platform integrations with 3rd party digital advertising platforms such as The TradeDesk.- Maintains PRD using Confluence- Coordinates with internal stakeholders to develop requirements for internal digital advertising campaign management tool.- Effectively translates business needs to product requirements and workflows.- Experience with Agile/Scrum development.- Prioritizes product backlog in Jira to balance the needs of internal and external stakeholders.- Writes release notes to communicate product updates to internal and external stakeholders.- Utilizes wire framing tools such as Balsamiq to facilitate understanding of product requirements across engineering and UX teams

Hailey, Id, Us

Platform & Product ManagementManaged digital advertising products and vendors. Tested and evaluated new vendors to determine strategy, campaign structure and pricing for new ad tactics. Owned vendor relationships and facilitated connections between adtech platforms. Effectively managed multiple projects including data partner integrations and platform improvements. Responsible for inventory quality control of LBA inventory. - Product owner of Client Reporting System, overseeing integrations of ad serving platforms with reporting platform and development of client dashboards. Utilizes customer feedback to design effective campaign reporting. - Collaborated with engineering resources and vendors to create an automated pacing report utilizing DSP APIs and reducing hours spent on campaign pacing checks by 20 hours per week. - Communicates with internal and external teams to effectively troubleshoot 3rd party ad tags. Developed and Managed paid social product offering utilizing Facebook Business Manager and Hootsuite Ads. - Communicates with vendors to report and troubleshoot bugs.Managed transition to SSL compliant ad tracking tags. - Developed campaign management workflow - Developed platform bug reporting and evaluation process - Works with offshore teams to develop processes and streamlined workflows. Campaign Management - Manages and builds advertising campaigns to fulfill and succeed on RTB exchanges using a variety of tactics including Geofencing, Contextual Targeting, Keyword Targeting, Behavioral Targeting, Site Retargeting and IP Targeting. - Responsible for overseeing over $1M in Annual Revenue. - Tests and edits HTML 5 creative assets and 3rd party creative tags. - Works with agency partners to develop and streamline ad ops processes. - Point person for clients utilizing reporting API -Coordinates with accounting department to ensure that all agency clients are billed correctly based on delivery.

Denver, Colorado, Us

Manages and builds advertising campaigns for Alliance Partners and Key Accounts to fulfill and succeed on RTB exchanges. Uses advanced Excel skills to build custom reports and advise account managers on campaign improvements. Manages campaigns across various verticals including: Automotive, Retail, Education, Entertainment, Sports, Real Estate, Health Care, Finance and Travel.Leads alliance partner sales teams with order entry coaching and general product guidance during on-boarding period. Daily contact with partner sales teams as an operations resource. Collaborated with team of peers and management on various data analysis projects ranging in scope from individual campaign analytics to company wide. Led group seminars on applications of Excel functions (VLOOKUPs, Pivot Tables, Calculated Fields, etc.)Managed digital advertising campaigns for high profile bands across various industries: McDonald’s, Kroger, TCF Bank, The Mosaic Company, Vail Resorts, La-Z-Boy, Delta Dental, Sylvan Learning Centers, Denver Nuggets, Mattel, Colorado Rockies, Jimmy Johns, Hyatt, Denver Broncos, Sports Authority, DR Horton, American Lung Association, Planet Fitness, Richmond American Homes, Metro BrokersMember of Corporate Culture Committee. Launched monthly Lunch & Learns and plans team events.

Denver, Colorado, Us

Optimizes Advertising campaigns to fulfill and succeed on both Owned & Operated sites and RTB exchanges utilizing multiple ad servers. Manages campaigns across various verticals including: Automotive, Retail, Education, Entertainment, Sports, Real Estate, Health Care, Finance and Travel.

Denver, Colorado, Us

Set up and trafficked digital advertising campaigns in multiple advertising platforms across owned and operated inventory and programmatic exchange inventory. Played integral leadership role in migration to DFP Premium.

Los Gatos, California, Us

Processed insertion orders utilizing DART Sales Manager (DSM) and SalesForce including training sales personnel on order entry in DSM. Had regular post-sale contact with clients to monitor and communicate campaign analytics and results utilizing DoubleClick For Publishers (DFP) to help to achieve heightened campaign results and coordinate campaigns with available inventory. Contributed weekly to the assembly KPI dashboard for company heads.

Provided in-depth research and evaluations of potential projects contributing greatly to lead generation. Responsible for compiling reports of background information for potential projects that include local market information and a competitive set surrounding the property. Developed a system to track campaign analytics and progress.

Dallas , Texas, Us

Provided top of the line customer service to clients over the phone and email while working with a team to coordinate operations for freight shipments.

Created system to track program attendance and volunteer hours. Case Advisor leading and supporting high school students participating in the program.

Dallas , Texas, Us

Responsible for identifying and qualifying business opportunities in the Freight and UPS markets.

Worked to setup and configure new PC workstations. Responsible for shutting down existing phone system during a company-wide transition to a VOIP system.Proven ability to multitask while working with IT to complete these projects while taking on additional administrative tasks in marketing.

Intern for the Sales and IT departments. Managed the CRM system. Responsible for sales data analysis of large and valuable clients. Developed process to present reports of sales data analyses in a manner that aided the progress of clients through the pipeline.Created a project plan template using MS Project to help the company foster quality client relationships.

Bsc, Marketing & Omis

Study Abroad