Andrea Colella Email & Phone Number

Milan, It

Milan, It

Milan

Tasks:・Market Analysis | Conducting market analysis to support internal business intelligence and competitor benchmarking・Content Creation | Drafting newsletters and developing external communication materials, including presentations, whitepapers, and landing pages. ・Lead generation Campaigns | Managing DEM campaign ensuring alignment with the agency's communication strategies.・PM for organic social activities | Planning the Editorial Calendar and overseeing content creation for publication.Achievements:・Acquisition Funnel Optimisation | Enhanced the acquisition funnel and operational workflows for targeted segmentation, improving lead engagement.・CRM Data Management | Streamlined CRM data for internal use and implemented marketing automation tools to foster data-driven decision-making・Campaign Output | Met lead generation targets and launched 4 high-quality campaigns each month pursuing strategic marketing objectives.

Milan, Lombardy, Italy

Outsourcing support for La Rinascente's CRM. As a specialist, I consistently achieved above-average resolution success rate and performance evaluation.Tasks: CS Analytics, TL support, Social Media, Back Office, Communications.• Managing complaints on various communication channels through Salesforce.• Managing communication with external stakeholders to diminish escalations on potential crisis trigger stages.• Handling communications with internal departments (Merchandising, Buying, Supply Chain) to promptly respond to purchase fulfilment failures and maintain desired customer experience standards.• KPIs and SLA monitoring to increase customer satisfaction.• Monitoring application dashboards to identify and correct procedural anomalies.• Supporting Team Leaders in coordinating agents and training entry-levels.

Milano, Lombardia, Italia

Sales Assistant @ temporary store in Stazione Centrale Milano.

Master'S Degree, International Communication, Gpa: 9.5/10

Exchange Program

Activities and Societies: During my 6-month stay in Porto, I had the opportunity to enroll in different courses at the receiving.

Bachelor'S Degree, Intercultural And Interlinguistic Mediation Science, 103/110

Activities and Societies: Tesi di Laurea sull'utilizzo degli anglicismi nell'italiano contemporaneo.