Amanda Comission Email & Phone Number

Barrie, On, Ca

Toronto, On, Ca

Develop and execute comprehensive marketing strategies to drive brand awareness, engagement and business growth, working with the executive team to align marketing initiatives with company objectives. In collaboration with the department's management team, oversee all marketing projects and tasks, including brand management, consumer shows, advertising, consumer website, digital marketing, marketing automation, social media management and corporate communications.

Toronto, On, Ca

Managed the activities of the Product & Corporate Marketing teams, ensuring all products and tasks aligned with Yamaha’s brand strategy and corporate objectives. Collaborated with the Manager, Brand Development and Manager, Digital Marketing to define success metrics and determine the marketing roadmap based on Yamaha’s brand marketing strategy. Acted as marketing lead on all cross-functional teams, oversaw corporate communications and represented Yamaha Motor Canada in marketing-related global initiatives.

Toronto, On, Ca

Managed, planned and led the activities of marketing team members responsible for all product groups, dealer advertising and events. Trained and coordinated staff for better productivity and efficiency. Worked closely with the Director, Marketing & Brand Development, to ensure there was a clear brand strategy and that it was adhered to in all activities.

Toronto, On, Ca

Oversaw the activities of the Marketing Representatives/Coordinators responsible for Parts & Accessories, Dealer Co-op, Motorcycle/Power Equipment and ATV/Side-by-Side/Snowmobile. Worked closely with the National Manager, Marketing, to ensure a clear brand strategy and that it was adhered to in all activities. Oversaw all marketing functions relating to the marine product lines – Outboard, WaveRunner and Sport Boat – including the development of advertising creative, point-of-sale materials and social media content, as well as managing media relations, cross promotions and sponsorships. Assisted the Events Coordinators with corporate marine shows and special events. Worked closely with the Marine Group to ensure marketing activities complemented product positioning in the Canadian market.

Toronto, On, Ca

Oversaw all marketing functions relating to the marine product lines - Outboard, WaveRunner and Sport Boat. Developed advertising creative, social media content and point-of-sale materials. Co-ordinated marine event support, video and photo shoots, and loaned units. Managed cross promotions and sponsorships. Worked closely with the Marine Product Manager to ensure marketing activities complemented product positioning in the Canadian market.

Advised on content strategy and business operations. Managed production schedules for multimedia properties. Tracked media contracts and oversaw accounting. Reviewed all creative and corporate materials for accuracy and ensured messaging remained consistent with company brand. Headed production of Boats&Places magazine and Boater News e-newsletter. Organized all aspects of corporate presence at conferences and trade shows.

Managed all facets of the editorial process for Boats&Places magazine to support the publication’s business, marketing and strategic plans, including setting budget and developing insightful editorial specific to the needs of readers. Maintained magazine ad list, ensuring ads ran when required with correct creative. Determined book size and press run, then managed production and distribution process. Led magazine expansion to digital.

Co-ordinated editorial process for consumer titles Boats&Places and Boating Ontario, as well as trade publication Marina News. Edited print and online content, as well as internal marketing materials, corporate sales proposals, and television and video scripts. Uploaded content to websites using a custom content management system.

Worked with writers to ensure articles reflected publication’s tone and style, met assignment content requirements, and adhered to Canadian Press guidelines. Oversaw production schedule for consumer titles Boats&Places and Boating Ontario, and managed trade publication Marina News.

Researched and wrote stories, conducted interviews and provided supporting photography. Covered community, sports and breaking news events, as well as court and town council. Focused on advocacy for local charities and social programs.

Assisted reporter and managing editor in a variety of editorial and sales support tasks, including copy editing and proofing. Provided stories and photography as assigned.

Ca

Worked in Family & Community section for four-month, full-time internship. Worked closely with section editor compiling research, updating book excerpts and presenting potential sidebar ideas. Completed some writing and general administrative tasks, such as sorting query letters. Worked with the copy department fact-checking, copy editing and proofing pages.

Bachelor Of Arts (B.A.), Political Science And English

Post-Graduate Diploma, Print Journalism