Alexander Cooke Email & Phone Number

Raleigh, Nc, Us

Morrisville, Nc, Us

- Designed marketing automation workflows to serve potential customers relevant content along their buying journey- Implemented specific automated email marketing campaigns to engage new leads and to re-engage existing leads- Utilized lead scoring models for a better transition of MQL designated prospects to inside sales- Regularly cleaned and optimized database to maintain over 95% delivery rates and over 25% click-to-open rates- Increased email open rates by 28% and click-through rates by 131% through data hygiene and proper list segmentation- Improved website SEO rankings for most important keywords

Morrisville, Nc, Us

- Company point of contact for all email marketing and marketing automation efforts- Supported email marketing and marketing automation through Pardot, Salesforce, and other connected systems- Designed, built, managed, and executed email and marketing automation campaigns with emphasis on lead generation and prospect nurturing- Managed company website, including posting of new content, phasing out old content, and managed marketing integrations within WordPress- Cleaned and normalized new lead data from third party marketing channels- Implemented internal automations practices for campaign and marketing channel attribution

- Managed a complete redesign of company website, blog, landing pages, and other online marketing collateral- Implemented new email marketing templates for lead generation email campaigns- Leveraged Google Analytics data to better understand company website user experience, traffic flow, and increase lead generation submissions- Developed strategies for previously unused marketing channels such as Google and LinkedIn retargeting- Organized quarterly webinar presentations for prospective customers

- Migrated website content from old host to a new Wordpress site

Chapel Hill, North Carolina, Us

- Conducted A/B testing that successfully increased email engagement rates as high as 260%, with an average increase of 45%- Worked with email send partners to optimize send lists, increase deliverability, and decrease spam complaints- Assisted in the creation and implementation of more efficient and scalable internal processes- Trained account managers to use proprietary marketing automation platform, made updates to marketing automation templates, and provided platform troubleshooting assistance- Played an integral role in the creation of a Dev Ops team within the company

Chapel Hill, North Carolina, Us

- Supported day-to-day activities of our account management and marketing teams- Used marketing software to complete tasks including: pulling reports, overseeing email newsletter and sales campaigns, and social media campaigns- Completed tasks that allowed front line account team to service clients effectively and efficiently- Effectively managed task list, including properly prioritizing requests- Claimed and optimized review listings as well as monitoring, writing, and posting to review sites

- Beat writer covering the English Premier League and the U.S. Men’s National Soccer Team- In charge of maximizing SEO- Customized articles using WordPress- Helped push site traffic via social media- Wrote using both formal AP Style and in a casual blogging style

Harrisburg, Nc, Us

- Managed social media accounts of 4 clients including Showmars Restaurants and Zocam Plumbing- Created press releases for multiple Charlotte area events- Assisted in the opening of several Charlotte restaurants, including Whisky River- Collected user data on social media to better market our clients’ product- Analyzed social media data to predict trends and needs of users

- Organized grassroots marketing strategies for an upstart clothing company based out of Colorado- Led marketing events in the Charlotte area - Worked to create and promote the brand image the company desires- Assisted in online promotions- Through employee only forums assisted in the creative direction of a number of products

Roanoke, Virginia, Us

- Took care of general patron needs- Ambassador of excellent customer service- Cleaned and organized both front and back of house- Made customer experience as enjoyable as possible- Learned best and most efficient ways to deal with customer complaints

Bachelor Of Arts (Ba), Communication And Media Studies

Education record