Intelligent Podcast Ad Analytics.

• Scaled MoM email revenue 5x by optimizing lifecycle email automations, customer journey specific segmentation, A/B testing, and interest affinity insights.• Managed acquisition and paid media. Optimized paid search and social to perform above a 3:1 LTV/CAC building performance models and goals around profitable BCAC and optimizing each campaign to perform at a first-order, break-even CPA threshold.• Created and managed marketing budgets, paid media plans, annual forecasts, and BvAs.•Built automated Supermetrics reporting dashboard designed to provide a real-time window into paid media performance as well as an in-depth view of the conversion funnel to help inform marketing decisions and campaign spend. Uses actuals to back into and monitor media plan, financial forecasts, and new/returning customer goals and inform quarterly OKRs based on trends and alignment with forecasts• Product managed departments through complete rebuild of e-commerce site to launch. Managing the entire martech and ecommtech stack, ensuring proper product and data migration, and increasing product variant functionality to enable better reporting and customer experience.• Built and maintained advanced cohort analyses for investor reporting and to better inform critical business KPIs: real-time CAC, LTV, and early cohort acquisition payback periods.• Created strategies and systems for working around, industry-specific, digital advertising disapprovals for Facebook, Taboola, and Appnexus. • Managed multiple agencies and consultants in SEO, press, creative, copy, and paid media. Led campaign ideation, quality assurance, link reclamation, and analytics reporting at the end of campaign initiatives.

• Planned, strategized, and implemented university student entrepreneurship incubator through the first three cohorts. • Ran over 25 workshops, accelerator programs, design-thinking sprints, hack-a-thons, and pitch competitions.• Facilitated mentoring sessions for students with Denver's entrepreneurship and community leaders.• Built beautiful reporting presentations for monthly meetings with the Chancellor, Directors, and Deans of the University.

• DTC breastcare subscription company that provides women with the tools and resources needed to perform monthly self-breast exams and encourage the early detection of breast cancer.• Sold thousands of organic breastcare products ( oils, serums, salves) from my kitchen on Amazon, Shopify, and Instagram.• Featured on 9news, nbc, and inc.com. • Helped an A-list celebrity in Japan detect breast cancer early.

• Developed and launched breast health tracking app and IOT device that enabled women to visually track and record breast abnormalities which encouraged the early detection of breast cancer.• Led team of 6 to Techstar's Global Women's Pitch Competition in Paris and personally pitched in front of Parisian politicians and company executives, receiving 3rd place out of over 360 women-led startups worldwide.• App connected women with local physicians and educated them on how to have breast cancer-related conversations with their doctors.

The Programming Party CampTo introduce the fundamentals of software development and provide market relevant tools. By teaching the fundamentals of HTML/CSS programming, students will better understand the development of creating a web based application and exercise critical thinking and problem solving skills. Additionally, introducing these skills encourages students to further embrace their potential as students at the university of Denver by showing they are dedicated to their future and are willing to participate in a real world course that will directly benefit their job future. Familiarizing students with the HTML/CSS programming language will set the fundamental framework for other programming languages, give students a market relevant skillset, and inspire the use of programming as a bridge for cross-disciplinary collaboration.

Managing website, business plans, broker of sorts, negotiator.