Andrea Corasanti Email & Phone Number

New York, New York, United States

Berlin, Berlin, DE

San Jose, California, US

• Served as brand creative direction lead, overseeing visual design on all marketing communications
• Guided company through brand identity process, refining and evolving brand guidelines/toolkits
• Launched new Audo name, identity, and product through branded campaigns/assets, including email, web, merch, social/SEO, influencer, and partnerships

New York, NY, US

• Clients: PayPal, American Family Insurance, Philips
• Led art direction on key PayPal project initiatives such as Crypto, Buy Now Pay Later, QRC, and various brand partnerships
• Concepted and developed advertising communications including paid/owned social, online display, email, website, UI/UX app integrations, and direct mail
• Leveraged 1st-party data and audience insights to create personalized CRM content

New York, NY, US

• Clients: Anheuser-Busch, GSK, Pernod Ricard, Mattel, Mondelez
• Led art direction on A-B portfolio brands, including Budweiser, Bud Light, Michelob ULTRA, Stella Artois, Estrella Jalisco, Patagonia Cerveza, BON V!V
• Concept unique brand experiences and activations from an earned-first perspective
• Concept and produce strategic, integrated advertising & PR campaigns2nd place winner of the 2020/2021 Cannes Young Lions national PR competition

NYC, LA, US

• Clients: Mayo Clinic, eos, Michelin, Tic Tac, TD Bank, Hilton, Accenture, BNY Mellon, Nissan
• Conceptualized and created 360° integrated advertising content across all channels/mediums
• Launched Accenture’s new brand platform, “New Applied Now”
• Created strategic brand platform and TV/digital campaign for eos Crystal product launch
• Worked as the lead art director for BNY Mellon social/experiential
• Worked as a creative lead on a winning new business pitch for Hilton AOR

New York, NY, US

• Clients: Mercedes Benz, Florida's Natural
• Created print, outdoor, and point-of-sale campaign for Mercedes Benz
• Conceptualized and produced social media content for Florida’s Natural
• Worked as a lead on a new business pitch for Camelbak; heavily involved in both strategic and creative development

• comm.UNITY is a student-run communications organization that works with non-profit organizations throughout the Syracuse community.
• Clients: Make-A-Wish Foundation, Salvation Army, Inkululeko, Blessed Sikhosana Foundation (BSF), Partners In Learning
• Managed the and directed the organization as a whole

• Managed and maintained the relationship between the agency and clients; served as the communications liaison
• Received the "Above and Beyond Community Award" from Blessed Sikhosana Foundation for outstanding work in community engagement
• Responsible for acquisition of new NPO clients
• Recruited qualified staff of Account Executives to manage each account

• ZEST Magazine is Syracuse University’s student-run premier travel publication, created for those with a zest for travel and adventure.
• Recruited staff of designers, art directors, photographers, and developers
• Coordinated deadlines and assignments
• Provided creative direction of the magazine’s branding & UX/UI
• Contributed to the publication’s design, for both print and digital versions

London, GB

• CLIENTS: Samsung, T-Mobile, Smirnoff, Captain Morgan, ArtStart
• Worked a double-duty as both the art director & designer for the intern team
• Pitched a campaign for the agency’s Pro-bono client, ArtStart
• Actively participated in brainstorms for the agency’s new business pitches

Syracuse, New York, US

• TNH is Newhouse’s student-run advertising agency that works with real-world clients throughout the city of Syracuse. Clients: Paleo+Ignite, Fashion and Beauty Communications Milestone.
• Developed and pitched original advertising campaigns
• Responsible for strategic positioning— performing research, gathering insights, planning communications, and influencing creative

Lancaster, New York, US

• Assisted as a project manager; attended agency meetings and shadowed professionals in the creative, account management, media, and production departments

Bachelor Of Science (Bs), Advertising

Education record