Digital Marketing Specialist with a Bachelor of Arts in Public Relations & Advertising and 10+ years of applying PR and marketing principles to customer service and sales roles.I help companies connect customer-centricity and digital marketing success. Drawing on my decade of experience in customer service and sales, I bring a unique perspective to the world of digital marketing, where the customer journey is paramount.• During my time at Advance Realty, I initiated a user experience improvement project, to better understand audience preferences. I transformed a print newsletter into a more engaging email newsletter with an intranet site archive. The results were twofold: a significant decrease in printing and postage costs and a notable increase in readership.• Leveraging my extensive background in customer service, I played a pivotal role in implementing suggestive selling and customer feedback campaigns at IHOP, resulting in +20% in average check totals and over 90% in guest satisfaction ratings.• My sales experience translated seamlessly into my digital marketing endeavors at PSL Trailer Sales, where I’m crafting persuasive online content and social media strategies. This allows us to establish a consistent brand voice and engage with our audience effectively. While I continue to work on gathering specific metrics, I'm proud of our team's dedication to delivering high-quality content and enhancing our online presence.I get excited about opportunities where I can utilize my proven track record in customer engagement and sales conversion to bring a unique perspective to digital marketing strategies. I'm particularly interested in projects that encourage experimentation and customer experiences with marketing analytics efforts, ultimately leading to increased productivity, revenue, and customer retention.I love connecting with new people, you can reach me at aperrypr@gmail.com.
Listed skills include Editing, Writing, Creative Writing, Publishing, and 27 others.