Led a high-performing team of strategists to deliver robust insights and breakthrough strategic solutions for Fortune 500 companies including, Walmart, Intel, Blue Cross Blue Shield, Nike, Nordstom, Hitachi, Leatherman, and other pioneering Silicon Valley companies such as Fivetran, Floqast, UserTesting, Acoustic and Carbon. Infused the power of co-creative and agility driven methods, partners with clients to reimagine and advance their businesses, brands and cultures, setting a clear strategic vision and developing effective activation plans –from roadmaps to internal roll out and organizational alignment programs to awareness and demand generation campaigns to drive new growth and impact. As a discipline leader, ensured the ongoing development of methods, frameworks and tools for the agency. In addition, led the development of Liquid Agency’s Customer Experience practice defining the agency’s approach to designing and delivering holistic and impactful Cx strategies and guiding clients through a journey of customer-centric transformation. Drove organic growth efforts for strategy services in support of clients, and new business initiatives to drive company growth.

Regular teacher and lecturer for the Design and Business departments, and the Center for Experiences and Services - CES. Topics include Service Design, customer insights and qualitative research, brand innovation and design thinking.

As a director, contributed to create a vision and design strategies for the current and future development of the organization. For 30 years Casa de la Paz has contributed to sustainable development by encouraging different social actors to take individual and collective responsibility in the conservation of our planet and the well-being of present and future generations. Its job is to educate, establish links and articulate agreements between the community, companies and the government to promote a sustainable coexistence with the environment, socially just and economically viable. The Board of Directors has the task of projecting this mission in tune with the challenges of today's society.

Leads strategy practice, partnering with leadership teams to reimagine and advance their businesses, brands and cultures. Sets vision and strategy to create new growth and impact, guiding clients through a journey of purpose-led transformation. Develops new brand and communication platforms; build cultures of purpose, and design brand experiences for customers and users to create new value. Works across a variety of industries in the public and private sector, and important global and local brands such as Walmart, Bupa, Samsung, GAM Cultural Center, Oxford, Intel-McAfee, Keurig, Clínica Las Condes, Ministry of Education, CORFO, ENAP, International Festival of Social Innovation - Fiis, Mall Plaza, BanChile, Inter-American Development Bank (IDB), Corpbanca, COPEC, Fundación Chile, among others. Focused on driving and delivering multiple initiatives for MagiaLiquid´s business growth; leading and developing the strategy practice to become a premier brand strategy consulting firm in the region. The firm in 2018 received three important international distinctions: Rebrand, USA; BID18 (Iberoamerican Biennale of Design), Spain; and Service Design Network Award, Ireland.

Led corporate external and internal communications of the largest division of Codelco (Corporación del Cobre). Designed and implemented a comprehensive strategy to position the company´s decisive transition to sustainability and as a key player of a new mining for the XXI century. Developed innovative multimedia communication platforms, to include, create awareness and educate citizens and key stakeholders about the new “Chuquicamata Subterránea” mine project - today the world´s largest underground mine under construction. Helped design an organizational change management program, to build a new culture that could sustain Codelco´s transformation. Created new media to promote community participation and empowerment, such as the first citizen-run digital newspaper for Calama. Developed and implemented CSR plans to foster new relationships with the community. Participated in strategy design and communications for "Calama Plus”, a Sustainable Urban Development Plan, which in 2012 earned Codelco the "Más por Chile" award, for company led projects that have made the largest contribution to most socially vulnerable citizens. He also participated in the 2012 Biennial of Architecture in Venice where the project obtained a distinction.

With a systemic vision of communications, the Master in Applied Communications provides a space for reflection and analysis on the state of art and the new challenges for communications and marketing today. An applied communication strategy is the conceptual platform that will guide the generation of content and the creation of value in customers, shareholders, employees and the community in general that surrounds a company.

Led marketing, corporate communications, and brand culture initiatives to support and drive business transformation. Designed and implemented a new brand strategy to position the company as key player in the postal and parcel industry. The company entered for the first time the BAV 100 brands, ranking 68; and Hill & Knowlton´s top 50 of corporate reputation index, ranking 28. Launched a new Courier service, becoming the fastest growing service in sales. Led key initiatives to improve the retail channel business performance, helping to double its share of the company's revenue in two years. Developed customer-centric research and knowledge management models, to integrate the company around the customer. Led a brand culture company wide program, mobilizing and aligning employees and teams around the new business strategy. Developed crisis management plans. Led and implemented a new Corporate Social Responsibility (CSR) policy, bringing forth this dimension to planning and strategic decision-making for the company.

Invited by the Ogilvy Group to lead a multidisciplinary team to design a comprehensive country branding strategy sponsored by the Ministry of Foreign Affairs of the Government of Chile. Developed a new brand identity / positioning strategy for the country, which was implemented (2008-2010) in nine strategic international markets. Also participated as an expert in the design of a brand communications strategy for the Information and User Service (SIAUT) of Transantiago - the public transportation system in Santiago. Helped develop an integral strategy for user´s cultural change around technologies and citizenship, addressing it from different communication disciplines (Advertising, Branding, Public Relations and Communication / Organizational Learning).

As joint adviser for the CEO and the Corporate Strategic Planning management of the company, leads the design of a comprehensive corporate branding strategy, from brand escence to brand experience. The design seeks to articulate core business and brand identity definitions to key points of the value chain and the strategic plan for 2007-2010. The driver is to deliver a potent brand experience and brand culture by linking strategy to execution. Following this position, he becomes CMO for the company.

Built the brand strategy practice and business from the ground up, defining core methods and the service offering for the company. These included: strategic market / trend analysis and consumer insights; brand strategy models and conceptual tools; an approach to organizational change; training programs and workshops. Designed, developed and delivered strategic solutions for a broad range of private and public firms, particularly in the areas of transportation, energy, technology, law, finance, and culture and the arts.

Led and designed a brand research department for the company. Developed frameworks and tools to conduct qualitative research for different projects and clients, with a focus on ​​e-business and Internet communities, where new methods and perspectives were needed to generate valuable insights (e.g; digital and consumer ethnography). Research is strategy driven, and explores the emotional connection of customers and brand; the existing cultural symbols, mindsets and behaviors of different user communities; to leverage opportunities for brand differentiation and relevance. He closely works with Neutron´s Founder & CEO; and design, branding and innovation expert Marty Neumeier.

Developed communication and marketing recommendations for diplomatic and cultural initiatives. Acted as representative of the Embassy before different international agencies. Coordinated the implementation and communication for cultural events. Prepared strategic briefs to support the negotiation process to establish a framework for cooperation between Chile and the US in the context of the Free Trade Agreement.

Develops and implements organizational interventions that connect the objectives of the organization to a strategic vision and to specific practices: Organizational diagnosis, change and innovation, conflict resolution, diversity, effective / affective communication, performance management and team learning. Design, plan and conduct trainings for personal and group development. Cultivate excellent relationships with customers.

Evaluates, designs and implements communication strategies for different programs, agencies and priority issues such as: the National Program for Overcoming Poverty; Presidential Summit of the Rio Group, and the National Dramaturgy Festival, among others. Supervises and leads key projects. Develops content strategies and speech writing for the Presidency. Participates in the conceptualization and drafting of government documents such as the Government Communications Policy.