Alexandra C. Email & Phone Number

Queens, NY

• Led comprehensive audit projects, analyzing data to streamline procedures and establish new practices for communication and trainIng.
• Achieved a remarkable 38% increase in internal team efficiency through data-driven process improvements, resulting in expedited case closures.
• Directed cross-functional projects to enhance platform UI and address communication gaps, driving interdepartmental collaboration.
• Conducted regular assessments with external vendors, analyzing data to swiftly resolve issues and optimize performance.
• Evaluated system technology viability and established training protocols, leveraging data insights to improve departmental efficiency.

• Developed social media presence for high traffic modern full-service Laundromat.
• Proposed and implemented social media strategy to assist in rebranding on Google and Yelp.
• Designed promotional graphics for print and online marketing.
• Executed a targeted local social media campaign generating positive reviews and a 60% increase in Facebook followers.

Greater New York City Area

• Re-designed and implemented brand and marketing strategy for multi-location retailer incorporating a variety of social media initiatives and creative to increase brand awareness and retail traffic across Yelp.
• In three weeks, boosted ranking from thirteen to eight on Yelp when searching tanning in Queens.

Greater New York City Area

• Audited social media presence for Dr. Michele Reed, DO and fitness influencer.
• Proposed and implemented social media strategy which reached unprecedented attendance to a social media promoted event as well as achieved top 5 ranking in Amazon's Health, Fitness and Dieting category.
• Designed multimedia graphics for book launch and tour of Mentally Fit - Physically Strong.

Greater New York City Area

• Enhanced brand awareness through strategic management of social media presence for a global advertising award show.
• Conducted in-depth analysis of campaign data to optimize social media platforms, content marketing, and social advertising campaigns.
• Acted as the primary point of contact for external agencies, utilizing data insights to coordinate effective social media strategies.
• Collaborated with website developers to conduct a thorough website audit and oversee recommended changes for improved performance.
• Implemented editorial calendar to streamline content management and track promotions, monitoring social ad campaigns for effectiveness andachieved a record-breaking 62% increase in student submissions for the Glen C..
• Noted achievement – Based on Influencer Relationship Management software (IRM), was recognized by Onalytica as a Top 50 Influential Brand while live-tweeting during Super Bowl 51 in the company of Pepsi, NFL, Intel.

• Extensive keyword research and SEO strategy development using Google AdWords & Analytics.
• Monitor and report on rankings for key search terms and overall organic traffic.
• Involved in hands-on optimization; improving site architecture, and SEO copywriting.
• Provide guidance and best practices on leveraging relevant social media channels for clients.
• Generated campaign reports to show trends and identify opportunities for additional optimization.
• Design marketing and promotional pieces using Photoshop, Illustrator and InDesign.

Greater New York City Area

• Developed and launched the social media strategy for an fashion lifestyle influencer.
• Created the social media calendar, wrote copy for social posts, edited photos and videos to enhance online content. Responsible for expanding future social media content and growing the overall brand presence across.
• Generated an increase of over 200 unique Instagram followers while promoting a successful debut event.

Greater New York City Area

• Developed a focused media strategy, web content and social media approach to an online digital publication that highlights urban artists and influencers.
• Provided consultation on the integration methodology of social media with content and brand awareness across Instagram and Facebook.
• Earned an unprecedented 58 percent increase of unique followers in the first month.

Greater New York City Area

• Developed a new look and feel for production company focused on the thriving cultural aspectsof NYC by enhancing logo composition, layout formation and branding initiatives.
• Created web design and message to match the high energy and creative talent and their array ofproducts.

Manhattan

• Start-up website built from the ground up. Involved in all phases of brandingdevelopment from initial concept and design, to staff hiring.
• Designed logo and focused on web page experience, aesthetic and navigation.
• Managed team leaders and a staff of 15. Fine-tuned the branding and overall design.

Brooklyn, NY

• Designed and refreshed website and end user experience increasing participation inevents and educational seminars.
• Developed and designed creative email blasts, managed inquiries and response traffic.

Master’S Degree, Communication And Media Studies

Graduated with distinction

Bachelor'S Degree, Fine Arts - Graphic Design

Graduated cum laude