As the founder and principal of Maloy PR, I have established a public relations firm that delivers high-impact, results-driven communications strategies for organizations across a wide range of sectors. By streamlining operations and eliminating unnecessary overhead, I have ensured that Maloy PR remains agile and cost-effective while maintaining a strong focus on mission alignment and measurable outcomes. My expertise spans media relations, corporate communications, crisis management, and content creation, all aimed at elevating brand visibility, influencing public perception, and driving audience engagement.I have led successful campaigns for prominent clients such as Utah Virtual Academy, Sport Clips, Noorda College of Osteopathic Medicine, Waterford Institute, Utah Valley Chamber, and Rocky Mountain University of Health Professions, among others. Each campaign is tailored to the client’s unique goals, enabling Maloy PR to deliver targeted public relations strategies that achieve organizational objectives and enhance stakeholder engagement. I continue to lead the firm with a focus on innovation in strategic communications, adapting to evolving media landscapes and industry trends to ensure ongoing success for our clients.

As the elected representative for Utah’s District 52, I have applied my strategic communications expertise to public policy, focusing on legislation that promotes business growth, community development, and the protection of individual freedoms. In my role as Chairman of the House Business and Labor Committee, I have led critical discussions on economic policy, labor regulations, and business reform, contributing to a balanced environment that fosters Utah’s economic stability and continued growth.Leveraging my background in public relations, I have spearheaded effective outreach campaigns to engage constituents, build strong community relations, and ensure that legislative goals are communicated clearly and effectively to stakeholders. My expertise in strategic messaging has been instrumental in building trust and fostering understanding between government agencies and the public, resulting in the development of legislation that accurately reflects the needs and concerns of Utah citizens. By integrating my PR and communication skills with public policy work, I have consistently advanced the interests of my constituents while driving meaningful outcomes. I serve or have served on:House Business and Labor Committee Standing Committee, ChairGovernment Operations (Former Chair)Infrastructure & General Government Appropriations CommitteeRevenue and Tax Interim CommitteeUtah Sandbox Advisory Committee, Chair (Governor's Office of Economic Opportunity) I sponsored the bill that created this committee.*NCSL; Law, Criminal Justice and Public Safety Standing CommitteeTalent Ready Utah Board(2017 -2019) Economic Development & Workforce Services Committee(2017 - 2019) Governor's Towing Advisory Board, Chair(2017 - 2018) Public Utilities, Energy & Technology Committee*National Conference of State Legislatures

As Executive Vice President at SnappConner PR, I played a pivotal role in shaping the agency’s strategic direction, overseeing high-impact PR initiatives, and providing executive-level counsel to clients across a broad range of industries. My responsibilities included leading comprehensive public relations programs, guiding media relations efforts, and developing integrated communication strategies that helped clients build brand visibility, manage reputation, and achieve key business goals.Throughout my tenure, I collaborated closely with executive teams to execute strategic communication plans that aligned with organizational objectives, positioning clients for growth and success. I led crisis communications initiatives, ensuring timely and effective responses to public challenges that protected and enhanced client reputations. My leadership significantly contributed to establishing the agency as an industry leader in public relations innovation and client service excellence.

As Director of Public Relations and Corporate Communications at MediConnect, I revitalized the company’s communications strategy for a rapidly growing digital medical file firm. I successfully expanded the company’s brand messaging beyond its core legal market to reach medical, insurance, and personal market segments. I developed a comprehensive 12-month communications roadmap and led the tactical execution of both internal and external communications, including customer surveys and messaging realignment to ensure alignment with organizational goals.Key achievements include establishing CEO Amy Rees Anderson as a recognized thought leader through strategic media outreach and securing high-profile placements in national and regional outlets. Additionally, I enhanced internal communications by introducing online chat tools and launching an e-newsletter, significantly improving internal engagement and overall information flow across the organization.

At Adams & Knight, I was aggressively recruited to define and elevate client communication strategies while mentoring a dynamic PR team at a rapidly growing marketing agency. I developed and refined a multipronged communications approach aligned with clearly identified objectives, transforming the agency’s PR efforts from tactical execution to strategic, results-driven campaigns. I introduced award-winning creative processes and implemented innovative techniques such as the Point of Perception (POP) score system to measure and verify ROI, ensuring accountability and measurable success for clients.Key achievements include generating a 200%+ increase in PR revenue, creating a new award-winning division within the firm, and developing the Spark Storm messaging workshop for executives, which boosted targeted brand messaging by over 100%. My leadership transformed the agency’s approach to public relations, integrating strategic PR campaigns with overarching marketing strategies to enhance brand impact and market positioning.

At Snapp Norris Group, I revitalized corporate communications strategies while serving as a trusted advisor to C-level executive clients. Leading multiple account teams, I developed and implemented public relations tactics that drove the success of a full-service public relations firm. I created the Point of Perception (POP) metric to measure the effectiveness of media coverage and ensure alignment with client goals. In addition to PR strategy, I oversaw the firm’s growth through business development, recruiting, and community relations initiatives.Key achievements include catapulting the firm to nationwide prominence by securing high-profile media coverage, which positioned an international (Japan-based) client to win multiple awards and generate significant new product revenue. I also adapted communications strategies for the Japanese market, leveraging international resources in Tokyo to localize messaging in a culturally sensitive and effective way.

As Director of Corporate Communications at Icon Health and Fitness, I developed and executed the company’s first comprehensive corporate communications and PR strategy for one of the world’s leading fitness equipment manufacturers. I provided strategic vision that unified branding and messaging across the company’s diverse portfolio of acquisitions, including well-known brands such as NordicTrack, Hidden Grove Furniture, ProForm, and Weider. This alignment enhanced both internal and external stakeholder engagement and strengthened the company’s overall market positioning.I successfully secured extensive media coverage, including high-profile placements in the Wall Street Journal, Prevention magazine, and nationwide TV outlets. Additionally, I positioned the CEO and other executives as industry thought leaders through targeted media coaching and interview preparation, ensuring effective communication of key messages during mass media appearances and quarterly earnings reports.

As Vice President at Wilson McHenry Company, I developed innovative PR and communications strategies for high-tech firms while overseeing business development efforts that resulted in over 100% total revenue growth over five years. My leadership introduced a client-focused approach that delivered measurable ROI and enhanced overall agency performance. I also spearheaded the creation of internal communications strategies that improved organizational effectiveness.During my tenure, I generated over $5M in strategic PR accounts, significantly contributing to the firm’s total $7M+ revenue growth in the public relations sector. I developed and executed unified messaging strategies and PR campaigns that positioned multiple clients as industry leaders and influencers within the tech sector. Notably, I designed a highly effective communications strategy for Maxtor within 12 hours after they closed on an acquisition of a major hard drive company, positioning them as the world’s top hard drive manufacturer and increasing their annual engagement from $200K to $1.5M in four years.

At Iomega, I transformed the company’s global public relations and corporate communications strategy, creating a comprehensive approach that positioned the firm and its products, such as the Zip and Jaz drives, for unprecedented market success. I led the strategic alignment of branding, messaging, and communications across marketing, sales, and global development teams, managing PR efforts across the U.S., Europe, Japan, and the Asia-Pacific region.Key achievements included managing the communications process with top executives and overseeing both the public relations firm and internal PR staff to deliver strategic results. Our efforts were so effective that the company postponed a $100M advertising campaign due to the massive global demand generated through global media coverage in hundreds of outlets, including Wall Street Journal, Newsweek, Bloomberg, CNN, NBC, CBS Radio, and others. I played a key role in helping Iomega exceed its revenue goals, growing from $145M to $2B in less than two years—far surpassing the original goal of $1B in five years. I also served as a trusted media advisor to the CEO and C-level executives, developing communication strategies to manage news flow in a highly volatile market.