Waitr, Delivery Dudes and BiteSquad merged to form ASAP.Led the rebranding and design integration process, creating a cohesive and modern visual identity. I implemented a design system with Figma Variables, Auto-layout, and variants for consistency and efficiency. I also released several new features and maintained updated design files.

Led the design development of a tablet application for golf score tracking at Pinned App.User-Centric Design: Ensured a user-centric approach throughout the design process, prioritizing ease of use and intuitive functionality.Prototyping and Iteration: Developed prototypes and iterated designs based on user feedback and testing, refining features for optimal user experience.Collaboration: Worked closely with developers, stakeholders, and golf enthusiasts to align design with technical feasibility and user needs.

• Research and Analysis: Conducted comprehensive research and competitive analysis to inform design decisions and identify market opportunities.• Flow Mapping: Created detailed flow maps to visualize user interactions and optimize the app's user journey.• Design System Development: Established a robust design system to ensure consistency and efficiency in the design process.• Wireframes to Mockups: Transformed initial wireframes into high-fidelity mockups, refining designs iteratively to meet user needs and project requirements.• Launch Management: Oversaw the design aspects of the app launch, ensuring a seamless transition from development to deployment.

I led a comprehensive product redesign encompassing the web app, mobile app, driver app, restaurant app, and internal dashboard. I introduced a design system, flow maps, and streamlined design processes, enhancing the internal user experience and delivering clean, simplified designs that received positive customer feedback.

Currently Deployed in Client Side: ING Bank Philippines- Production of wireframes, interaction models, information architecture, visual design and supporting documentations- Help define and gather UX requirements from stakeholders/business owners and drive innovative solutions- Craft user stories, personas, storyboards and flows from requirement- Stay abreast of industry best practices for UX design and processes

- Creates wireframes, user flows, and process flows to effectively communicate interaction and design ideas.- Collaborates with product management and engineering define and implement innovative solutions.- Executes all visual design stages from concept to final hand-off to engineering.- Creates high-quality mockups for both desktop and mobile - Designs marketing materials (both Social Media and Print)

- Creates wireframes, user flows, and process flows to effectively communicate interaction and design ideas.- Collaborates with product management and engineering define and implement innovative solutions.- Executes all visual design stages from concept to final hand-off to engineering.- Creates high-quality mockups for both desktop and mobile - Designs marketing materials (both Social Media and Print)

- Design Print Materials(Flyer, Brochure, Banners, Leaflets) - Logo Designs- Facebook Ads, Google Ads, Twitter & Instagram Posts- Shirt Designs- Facebook Cover Photo