Adam Pratt Email and Phone Number

· Managed and mentored seven direct reports.· Work closely with UK Trade & Investment on our cross border strategy.· Directly responsible for profit and loss in overall growth plans.· Monitor trends and make key purchasing and marketing decisions based on these patterns.· Working closely with Amazon and Ebay on their deals and promotion calendar.· Executing a marketing plan for all B2B activity; predominantly retailers within Europe and Australia.· Expand inventory into new international markets and manage ongoing development. · Oversee all website marketing channels, PPC, Organic, Social, Affiliate, Email, Retargeting and all ad-hoc activity.I have been the recognised driving force in: · Increased turnover from approximately £1m to £10m. · Reduced marketing expenditure by at least 25%, while maintaining substantial growth.· Achieved top-level marketplace status; Amazon Platinum account and Ebay Strategic account. · A key driver in the growth of the company; from 6 to over 45 employees.· Rapid escalation in career path from marketing executive to director.· Managed Click & Collect integration with Ebay; first retailer in the UK to trial Click & Collect through Argos’ distribution network.· Judged at the annual Licensing Awards (licensed merchandise).· Identified areas of the business where we are over spending and streamlined.

· Overseeing web developer’s transformation of new web site. · Producing and analysing weekly marketing reports for all activity; identifying and reporting trends.· Ensuring the site is fully optimised and that all channels are working to maximum potential.· Creating ideas for new campaigns.· Presenting new ideas to the Directors.· Merchandising of products on Pricerighthome.com, Amazon, eBay and Play.com.· Designing bespoke web banners for affiliates.· Implementing two affiliate networks and managing them.· Optimising ‘Pay Per Click’ activity, reducing ‘Cost Per Acquisition’.· Managing E-mail campaigns through an agency and also building an in-house retention CRM system.