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Storyteller by nature and investigator of insights. I have experience working with clients across a number of industries to make sure their approach to advertising is innovative, attention grabbing, efficient, and most importantly effective.
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Digital Sales & Strategy DirectorKxan-Tv Mar 2020 - PresentAustin, Texas, UsCurrently I manage a team of Media Strategists and Activators who have helped build KXAN into one of the top digital stations in all of Nexstar's 210 markets. We are on the frontlines of building campaigns that are both innovative and ethically sound and we run campaigns from Central Texas that span the world.We handle Digital Product Training, Media Strategy and Planning, Sales Enablement, Campaign Setup and Management, Reporting and Attribution Modeling and so much more.
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Integrated Digital SpecialistKxan-Tv Sep 2019 - Mar 2020Austin, Texas, UsDigital marketing lead for KXAN-TV and Nexstar Digital. Responsible for being the subject matter expert on all things digital marketing for one of the nation's top NBC affiliate stations. I work to develop and execute go-to-market strategies and tactics for both digital and broadcast advertising. Establish, maintain, and grow both new and existing client relationships. Be an effective educator both internally and externally regarding the power of properly executed digital marketing campaigns.
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Account ExecutiveKxan-Tv Feb 2019 - Sep 2019Austin, Texas, UsBringing industry leading digital and broadcast solutions to the Austin, Texas market through the power and resources of both KXAN & Nexstar Digital. No matter the goals and objectives for your business or organization we have a product, platform, or broadcast solution to help you get there.
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Digital Account ExecutiveNexstar Digital Jul 2018 - Feb 2019New York, UsDeveloping innovative digital advertising strategies for clients of all shapes and sizes.Capable of providing programmatic display, video, search, social, SEO and OTT solutions to both local and national clients. -
Digital Campaign ManagerNexstar Digital Oct 2017 - Jul 2018New York, UsResponsible for the creation, activation and management of over 3,000 digital advertising campaigns. Managed $150k in revenue and 1M impressions across 300 tactics and 150 advertisers on a monthly basis. Ensured campaigns met and exceeded agency and industry benchmarks through rationalized strategy decisions and campaign optimizations.
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Social Media Manager & Digital StrategistThe Cedar Door Jun 2017 - Oct 2017Austin, Texas, UsTasked with developing a social strategy for both Facebook and Instagram, building a diverse content catalog, scheduling social posts, and actively managing social profiles. Cedar Door's social following and interaction increased a total of 400% between June 24, 2017 and December 1, 2018. -
Account Planner & Media Team MemberLindsey And Asp Jan 2010 - Dec 2013Norman, Oklahoma, UsAdministered surveys, conducted focus groups, held personal interviews, and used a variety of online databases to study and compile dynamic and current data to in order to craft strategy and campaigns.Personal Accounts: U-Jam Fitness, Oklahoma Dept. of Mental Health and Keep Olympic Wrestling. -
Media Planning & Buying InternAckerman Mcqueen May 2013 - Sep 2013Oklahoma City, Oklahoma, UsAssisted in planning, negotiating, buying and posting processes of television, cable, radio, outdoor, print, cinema and digital. Planned and approved media schedules through Strata. Developed strategies to craft media plans for client specific budgets. -
End-Of-Year InternAdp Dec 2011 - Jan 2013Roseland, New Jersey, Us
Alexander Cramer Skills
Alexander Cramer Education Details
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The University Of Texas At AustinAdvertising Strategy -
University Of OklahomaAdvertising
Frequently Asked Questions about Alexander Cramer
What company does Alexander Cramer work for?
Alexander Cramer works for Kxan-Tv
What is Alexander Cramer's role at the current company?
Alexander Cramer's current role is Digital Sales & Strategy Director at KXAN-TV.
What is Alexander Cramer's email address?
Alexander Cramer's email address is alex-cramer@ou.edu
What is Alexander Cramer's direct phone number?
Alexander Cramer's direct phone number is +146922*****
What schools did Alexander Cramer attend?
Alexander Cramer attended The University Of Texas At Austin, University Of Oklahoma.
What are some of Alexander Cramer's interests?
Alexander Cramer has interest in Social Services, Children, Participating In Recreational Sports, I Love To Run, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Also Enjoy Boating Related Activities.
What skills is Alexander Cramer known for?
Alexander Cramer has skills like Photoshop, Microsoft Office, Social Media, Powerpoint, Illustrator, Advertising, Strata, Strata View, Microsoft Excel, Microsoft Word, Sbms, Time Management.
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