I embed with a select group of creative agencies to lead brand voice and brand messaging engagements, from strategy to copywriting.

PitchMaps helps CEOs, VCs, and PE firms find a more compelling go-to-market message for some of the most complex businesses on the planet. The results? More organic revenue growth. Greater employee engagement. Higher valuations. And a bigger impact on the world.Our clients range from lower middle-market B2B companies to Fortune 500s. They’re located everywhere from San Francisco to New York to London, Zurich, Buenos Aires, Tel Aviv, Cape Town, and beyond. Typically, these companies are struggling with a complex message, a déjà-vu message, or a mixed message that makes it difficult to stand out in a noisy marketplace. With a simpler, more meaningful answer to the “What do you do?” question, you can give people better reasons to do business with your brand.PitchMaps | Find Your Message®

Direct clients included: Alternative ApparelSage MailchimpChick-fil-AAgency clients included: Ogilvy MatchsticMetaleapTailfinPitchMapsBrand Fever / Phase 3ArmchairSon&Sons

I was hired to write print advertorials for an aging magazine conglomerate, but after working on a pitch in my first month for Blue Sky's first fashion prospect, I grew to become the lead copywriter on what would become the agency's largest client. Led by the creative direction of Mike Schatz and Jenn Padgett, I developed a distinct voice and carried it across hundreds of tactics during the client's year-plus-long rebrand. Working hand-in-hand with my designer partner, I was intimately involved in every aspect of the creative process, from social media to photo shoots, through a dozen seasonal campaigns. I saw measurable improvements in the client's goals, including an immediate increase in Facebook likes after I took over writing for the page. I discovered a talent for fashion writing, gained what felt like 10 years of experience, and shared my desk with shoes for over a year.Between the lines, I contributed to campaigns for Turner Broadcasting, tbs, TNT, Hotel Indigo and other IHG brands, Gas South, The Atlanta Braves and others.

After Armchair was kind enough to extend an internship to me, I stuck around for over a year as the agency's first long-term in-house copywriter. I contributed in every way I could, whether that was helping figure out the storyline in an interactive game or wrangling student interviewees during a video shoot 3,000 miles away from home. I learned how to have a productive brainstorm as well as some rudimentary design skills, and that regardless of how scarce text has become in digital media, storytelling continues to be the primary force connecting with audiences. I storyboarded, wrote short scripts, edited and wrote short- and long-form copy internally and for clients. I was part of the on-site creative teams for Phillips-Van Heusen, Cartoon Network, MA, fusionbrands, Disney, Great Southern Wood and The College Board.

I was hired by Pinnacle to write content for its search engine marketing efforts. After showing a knack for writing creative copy, I was recruited to contribute to in-house marketing efforts ranging from direct mail pieces to website content and email blasts. I left to relaunch my career as a copywriter.

Seasonally in college and full-time after graduation, I was assistant to Carter Wrenn, President of PEM Management. I coordinated interviews with the press, conducted research for memoirs and novels, and managed the blog.

Sophomore through senior year of college, I worked part-time in Professor Bruce Covey's office. I was part of a team that coordinated monthly poetry readings and an annual t-shirt design contest for the Emory Bookstore, in addition to fulfilling everyday administrative duties.

Freshman year of college, I worked part time on the 10th and little-known 11th floors of the Robert W. Woodruff Library. My tasks included shelving and preserving the Raymond Danowski Poetry Library, which had been acquired the previous year. Among the books I handled were rare and first editions from Seamus Heaney, Sylvia Plath, Ted Hughes, the Beat Generation, and others.