I led the Consumer Insights team at GoPro, responsible for defining brand, go-to-market and roadmap strategies. I was hired as the first consumer or market researcher at the company, and built the team to include quantitative and qualitative research experts who work across product and marketing initiatives. We combined social science research methods with financial and data modeling abilities to define a growth strategy for GoPro.

In collaboration with marketing, product, and entertainment teams, I led cross-functional, primary research projects (quantitative & qualitative) to align go-to-market strategies for major product launches with GoPro’s global consumer segmentation and growth strategy.

I led research teams with responsibility for industry analysis, benchmarking, consumer and technology trends, on client engagements within the consumer technology and media sectors, with a focus on mobile devices and digital media. Additionally, I conducted in-depth interviews with candidates and industry sources; delivered assessments and insight briefs; and presented candidates to clients.As Media, Entertainment & Sports Practice Specialist, I collaborated with a Senior Partner to grow the segment, define its strategic plan and evangelize that throughout the global organization.

I led research teams on Technology & Media assignments, with a focus on mobile and digital. Additionally, I served as the Global Research Lead for our Media, Entertainment & Sports practice.

I am a social scientist trained in ethnographic and archival research with a focus on Collective Identity; Technology and Society; Architecture and Urban Design. Primarily, my research focused on how people use media to tell stories about where and how they live.My research collaborations included professors and students in Penn's School of Design and Urban Studies Program, as well as the Annenberg School for Communication. For two years I designed and taught “Public Space/Public Life” to Penn undergrads, a course that examined social behavior, technology and the urban environment.

As a Graduate Fellow, I led monthly teaching workshops on course and syllabus design and assessment development, while also serving as a peer mentor.

Served as academic and resident advisor for 28 freshman in Thayer dormitory.

For two seasons I coached the Varsity team's defense and led player development. During this time, six players I coached were honored as All-Ivy League. In 2006, the Crimson made the NCAA tournament for the first time in a decade.

As part of the MINI Cooper account team, I helped develop nation-wide print, television, online and viral marketing strategies. Our team later won the $200 million Volkswagen account without a review.

Organized expert networking events around issues of global concern featuring ambassadors, finance ministers, and global executives and recruited TIME, Fidelity, and UPS as new strategic partners.