Established Marketing Communications & Cannabis Compliance department from the ground up. Responsible for ideation, development, and execution of all integrated marcomms needs, in addition to guiding compliance-related product decisions and platform-wide UI enhancements. Accountable for scaling customer L&D in line with rapid release cycle. Hired, trained, & managed a dedicated team while supporting Sales, Product, Support, and Customer Success.· Responsible for development of all digital and print sales & marketing assets, as well as internal and external communications, including website, social media, PR, release management, email marketing, help center resourcing, & cannabis event management· Designed, wrote, and distributed monthly client-facing newsletter, resulting in increased usage of key features by an average of 18% MoM· Served as internal subject matter expert on cannabis retail compliance. · Influenced all compliance-related product decisions, including the UI/UX of the METRC Compliance Module; developed & deployed digital METRC training to 200+ customers· Performed competitive analysis and defined target audiences to inform the overarching brand & content strategy. Refined mission & positioning statements, extrapolated USPs, defined cultural values, and generated compelling SEO-focused content for all pre- and post-sales customer lifecycle stages; improving lead quality, conversion, & retention

Curating unique brand language & stories that help push e-commerce companies to the next level. I give a relatable, human voice to lifestyle products.

Built and managed Lyft's national driver applicant training program (Mentor Program). Oversaw the acquisition, training, retention, and support of 6k Mentors nationwide. Lead a team of 10 mentor specialists globally. Promoted rapidly based on strong communication, operating and team leadership performance. · Led collaborative effort with 12 satellite offices to overhaul driver onboarding in response to regulatory requirements, resulting in a 400% boost to applicant conversion.· Reduced driver CPA by 36% ($5M annually) by streamlining the application process and influencing product functionality & deploying a multi-touch communications strategy· Produced digital and in-person training programs to improve consistency of driver education & development, resulting in a 21% increase to applicant CSAT· Responsible for the supply, quality, and support of 6k elite driver trainers in 60+ domestic markets. Extensive focus on creative problem solving, training, mentoring, operational management, professional skill-building, high-level strategy, content development, people and project management.

A hand-painted goods and apparel business that started as a hobby, and is now a profitable business. It speaks to my creative, marketing and social media passions.

Supported end-to-end branding and design development for retail, sports, restaurants, and consumer goods. Aided in brand development, oversaw vendor relations, and deployed effective solutions for increasing brand awareness.· Responsible for project management of $1.5M multimedia advertising campaign for America’s Cup — one of the agency's the marquee accounts· Wrote creative advertising briefs for a diverse portfolio of client campaigns, including print, radio, digital and in-store POP for retail, restaurant, sports, & lifestyle brands· Conducted competitive market analysis, oversaw vendors relations, sourced packaging, & helped to refine brand identity to resonate with target audiences for a variety of industries