Alissa Moore Email & Phone Number

Alexandria, Virginia

Washington, DC

• Built Creative Services team from 4 to 7. Oversaw design, copy, photography for Bluemercury, M-61 Powerful Skincare and Lune+Aster Beauty.
• Worked with Senior VP of Marketing to align creative solutions to business strategies across web, targeted email, social media, signage and direct mail.
• Maintained cross-functional relationships at all levels to anticipate needs and establish collaborative processes geared towards growth and efficiency.
• Designed visual brand for Loyalty Program pilot and national launches; collaborated with Director of Loyalty on copy, messaging, and execution.

Washington, DC

• Built Creative Services team from 2 to 4. Oversaw design and workflow for Bluemercury, M-61 Powerful Skincare and Lune+Aster Beauty. Led team building and collaboration initiatives through periods of exponential growth.
• Worked with Founders/CEO/COO to maintain brand integrity and align to strategies for e-commerce and digital, OOH marketing, PoS design, store operations, brick and mortar presence, and proprietary brand growth.
• Scaled process solutions to support incremental growth. Implemented Asana to centralize creative requests and collaboration, maintained cross-functional relationships to identify goals, anticipate needs and streamline.
• Managed nationwide vendor relationships for print/direct mail and signage production/install.
• Designed Lune+Aster Beauty brand identity, packaging, marketing, led photoshoots.

Washington, DC

• Operated a solo design team of 1 (grew to 2) to support Bluemercury e-commerce and digital strategy, OOH marketing, PoS design, store operations, brick and mortar presence, and proprietary brand growth.
• Worked with founders to drive creative strategy and maintain brand integrity.
• Cultivated cross-functional relationships to identify growth goals, anticipate needs and process improvements.
• Designed marketing emails, web graphics and microsites, interior and exterior signage, direct mail and flyers, product packaging, and product components.
• Managed nationwide vendor relationships for print/direct mail and signage production/install.
• Designed, built, and relaunched e-commerce website m61.com.

Washington D.C.

• Sole proprietorship provided comprehensive design services to local businesses and entrepreneurs, design agencies, public relations firms, individuals, government organizations, NGOs, private defense contractors and.
• Developed branding, print, web, signage, illustration, packaging and exhibit design solutions.
• Managed client and vendor relationships to secure work, create concepts, solicit bids, develop project specifications, and manage timelines and budgets.Client List included: - Kate Tallent Design (now KTD Creative).

Washington, D.C.

- Worked closely with account managers to produce branding materials, collateral, blogs and e-newsletters for energy industry clients- Translated highly technical industry processes into comprehensible vector-based illustrations and information graphicsEXPERIENCE: Infographics & IllustrationI created detailed digital graphics of complex geoengineering.

Potomac, MD

- Designed logos, print collateral, websites, packaging and signage for corporate, real estate, retail and nonprofit clients from concept through productionWorked directly with clients throughout design and production process- Collaborated with sign, print and packaging vendors to select materials and processes most suitable for each project’s.

Washington, D.C.

- Was accepted into the highly competitive summer internship program at the John F. Kennedy Center for the Performing Arts- Produced designs, layouts, mock-ups and digital artwork for subscriber brochures, print collateral, flyers and advertisements

Bfa, University Honors, Communications Design

Exchange Program (N/A), Graphic Design