SUMMARY: Increase sales, customer and community engagement, and cultural and brand awareness of iconic Asian emporium via marketing, content, events, and product development. MARKETING *Manage day-to-day marketing operations (e-commerce and brick-and-mortar)*Plan, manage, and execute marketing campaigns (social media, email, website) for products, collections, collaborations, events, and art exhibitions*Planned, managed, and executed marketing campaigns for four store openings (Chelsea Market, Museum of Chinese in America, Pearl River Mart Foods, Pearl River Mart @ SoHo)CONTENT CREATION*Write and edit copy for social media, emails, website, signage, art exhibition material, and additional marketing collateral as needed*Write and edit copy for blog (cultural primers and “fun facts”; interviews with entrepreneurs, artists, and authors; product marketing; store news and updates)*Write and edit press releases for art exhibition and store openings*Select, edit, and take photos and videos for Instagram posts and stories, blog, email, and website