Led a global team of 8 across 4 continents to control P&L and achieve revenue growth through cost-effective acquisition strategies, while serving as Chief of Staff to the VP of Global Digital Marketing. Collaborate cross-functionally with Sales, Engineering, Finance, and Operations, and Marketing for Product Lead Growth initiatives.Directed increase in user base while reducing the cost of customer acquisition (CAC)Utilized data science and AI to optimize budget allocation across channels & strategies (MMM, Incrementality tests). Streamlined logistics to develop a machine learning algorithm in the bidding to operate with +ROIOperated YoY growth from small-business revenue with new B2B products (Delivery & Fintech) through go-to-market strategies: App real estate, targeted campaigns, referral programs, product testing, monetization.Product Manager: Led development of taxi-service MVP, resulting in successful expansion across 10 small cities

Led a team focused on building growth and monetization strategies, achieving revenue growth YoY. Control full P&L, execute sales growth strategies for digital products, and lead executive presentations for the C-Suite.Headed initiatives with sales to monetize original digital content, resulting in an increase in revenues.Orchestrated cost reduction of paid ads by evaluating key metrics and building analytical frameworks.Leading a cut in vendor costs through contract negotiations with SME and refining HR processes.

Forecasted market opportunity by analyzing unbanked segments in Latam with strategic planning.Streamlined processes, driving a headcount reduction without sacrificing revenue.

Designed market intelligence research, analyzing technology trends for the VP, influencing +10 areas.

Write Finance, Economics, and Business articles