Andrew Culp Email & Phone Number

Pasadena, California

Strategy DirectorXbox- Xbox hardware, Xbox Live and Xbox Game Pass services. Blizzard - Hearthstone

Burbank, Ca

Lead strategist for the Burbank office of space150. Some recent highlights of my work here can be found below.Stronach Group - Pegasus World Cup Invitational: The 13th Jockey with Conor McGregor. Campaign strategy and creative concepts to introduce the world’s richest horse race to a millennial audience through a digital campaign with rising global superstar Conor McGregor. http://www.thedrum.com/creative-works/project/space150-the-stronach-group-the-13th-jockeyhttps://www.pegasusworldcup.com/13th-jockeyHomefront: the Revolution Lead strategist for the 360 go-to-market campaign to reboot the Homefront franchise. Work on this project included the production of this CG trailer. https://www.youtube.com/watch?v=C-pjKSWh_1oAvatarLead strategist for the Avatar franchise. Account and creative production supervision during the course of this multi-year campaign. http://mashable.com/2015/02/04/avatar-sequels-social-media/#bm9cskwKyPq5LEGO Dimensions Console Game Content strategy leading to the in-house production of a 12 part influencer series, which won the 2016 Best Entertainment Social Media Campaign Internet Advertising Award. LEGO Dimensions: Totally Top Secret Dylan and Augie Projecthttps://www.youtube.com/playlist?list=PLfOE_1LOh8Tn0q3jFa6GS6WRtEgofowwCHitman: Agent 47Multiple influencer campaigns for the theatrical release of the Fox film Hitman: Agent 47http://comicbook.com/2015/07/05/fox-announces-47-days-of-hitman-agent-47-with-new-tv-spot/http://www.thewrap.com/hitman-agent-47-trailer-kills-social-media-youtube-stars-video/http://www.foxmovies.com/movies/hitman-agent-47TuneCore Customer research and app development strategy for newly acquired IP. Social strategy for films such as DOPE, The Gift, Selma and Top Five.

Greater Los Angeles Area

Produce micro-site, mobile and social media based extensions for event marketing activations at major sporting and music events, Comic-Con and E3. These projects include an integrated campaign that was listed in Empire Magazine’s Best Viral Campaigns of the Summer.Direct influencer outreach and social media campaigns for clients in a variety of industries including PlayStation, THQ, HBO, Universal Pictures, Paramount, Square Enix, Miramax and Yes to Carrots. Act as lead strategist for Music Choice, Reliant Energy, Jerry Leigh Apparel, SoCal Ford and King’s Hawaiian digital, mobile and social marketing initiatives.Implement digital customer acquisition, CRM strategies and social media promotions to support Sony PlayStation's summer experiential and music partnership marketing programs.Ideate and produce the experiential marketing campaign for the North American launch of the PlayStation Vita hardware and software, including the design and implementation of music event partnership activations at Coachella and Lollapalooza. Develop partnership marketing proposals for use by SCEA/PlayStation, including the AAA franchise titles Call of Duty, Assassin's Creed and God of War. iOS and Facebook app concepting, wire-framing, budgeting, production supervision and marketing. Create and present case studies and marketing proposals for all new client work.Serve as primary point of contact for client communications. Create, manage and track budgets for social, influencer, experiential and digital campaigns.Identify, track and produce regular reports for KPIs on all projects.

Provided consultation in a variety of areas including strategic development for new media applications and entertainment based properties, social networking and new media applications, blog and site monitoring, style guide creation, trend forecasting, customer demographic analysis, publicity, product branding and event based marketing.

Managed and implemented all aspects of product placement projects, including script and project appraisal, contract negotiation, supervision of interns, coordination of strategy and logistics, monitoring media outlets for press releases and information, verification of exposure, tracking progress and communicating status updates to key team members.Worked with major entertainment studios, PR agencies and talent agencies creating and presenting proposals for integrated marketing, branding, sponsorship and promotional opportunities in traditional media outlets, video games, and emerging technologies including blogs and social networking sites to existing clients including Nokia, Audi, Bang & Olufsen, Lacoste, Nescafe, Tag Heuer, and Panasonic Corporation of North America, as well as to prospective clients.

Composed and reviewed contracts, licenses and correspondence including agreements pertaining to product placement, vendor distribution, revenue sharing, and player contract agreements.

Lead assistant in entertainment and intellectual property cases for Fortune 500 companies providing administrative support to a team of attorneys in multiple locations.