Digital Marketing Manager
Current• Spearhead and direct the marketing team at Kreyòl Essence, a prominent clean hair care brand distributed nationwide at Ulta Beauty, Whole Foods Market, and JC Penney Salons, notably featured on ABC’s Shark Tank where we secured a successful investment. • Develop and maintain editorial content calendars to ensure a consistent flow of strategic content across social media platforms, including Instagram, TikTok, and LinkedIn.• Led the end-to-end creation of integrated social media campaigns, including concept development, video production, and copywriting. Successfully launch multi-channel strategies that drove audience engagement and exceeded KPIs, resulting in a 30% increase in social media-driven traffic and conversions.• Cultivate and manage strategic brand partnerships with industry leaders including Black Girl Sunscreen, Live Tinted, Mented Cosmetics, Kazmaleje. These collaborations reached over 100K viewers digitally and drove over 1,000 email subscriptions, combining giveaways and engaging social activities among brand founders.