Acwin (Lok) Wong Email & Phone Number

• Develop strategy with input from company leaders to create a product roadmap that is successfullyexecuted, resulting in expected outcomes.• Oversee end-to-end product process for the revamped Prevue customer platform, from conceptualization to scaling.• Manage multiple ongoing projects in an Agile environment and a team of project managers andsoftware engineers, with an emphasis on career growth, while meeting clear goals for successful productdevelopment.• Scale PM… Show more • Develop strategy with input from company leaders to create a product roadmap that is successfullyexecuted, resulting in expected outcomes.• Oversee end-to-end product process for the revamped Prevue customer platform, from conceptualization to scaling.• Manage multiple ongoing projects in an Agile environment and a team of project managers andsoftware engineers, with an emphasis on career growth, while meeting clear goals for successful productdevelopment.• Scale PM processes relating to product strategy, usability testing, backlog curation, and deliveringproduct requirements.• Make design decisions based on customer expectations and create relevant feature mock-upsand prototypes using Adobe XD and Illustrator for better team collaboration.• Bridge the gap between sales, marketing, and customer success teams by preparing and equippingthem for new product releases.• Nurture relationships with key customers and partners to ensure alignment with their needs. Show less

Vancouver, British Columbia, Canada

• Guided the marketing team in their creative direction, providing mentorship and essential resources for their daily success.• Collaborated with other organizational team-leads to revamp processes to increase sales/renewals, such as the Customer Success Metric Program which helped improve customer engagement by actively measuring their ROI.• Created style guides and iterative design mock-ups throughout the product-creation process incollaboration with the Development team.•… Show more • Guided the marketing team in their creative direction, providing mentorship and essential resources for their daily success.• Collaborated with other organizational team-leads to revamp processes to increase sales/renewals, such as the Customer Success Metric Program which helped improve customer engagement by actively measuring their ROI.• Created style guides and iterative design mock-ups throughout the product-creation process incollaboration with the Development team.• Made hard data-informed decisions through A/B testing and experimentation, data analysis, definingmetrics.• Oversaw media strategy and event calendar to ensure plans are achieved while being aligned with themarketing budget.• Directed and managed external contractors.• Tracked sales team performance and lead conversion rate within Hubspot to determine new areas of growth.• Optimized PPC advertising performance through data-driven adjustments to boost sales-qualified leads. Show less

Vancouver, British Columbia, Canada

• Manage company brand identity and ensure that all internal and external communications follow a similar tone-of-voice.• Design templates for all marketing and sales documentation.• Manage external vendors and create design files for print and promotional materials for tradeshows and conferences.• Lead content marketing strategy and produce compelling marketing content in the form of blogs, email campaigns and print materials.• Update company website and social content to… Show more • Manage company brand identity and ensure that all internal and external communications follow a similar tone-of-voice.• Design templates for all marketing and sales documentation.• Manage external vendors and create design files for print and promotional materials for tradeshows and conferences.• Lead content marketing strategy and produce compelling marketing content in the form of blogs, email campaigns and print materials.• Update company website and social content to engage with the HR community.• Build and tweak landing pages to cater to specific audiences based on analytic data.• Create web ad content specifically for Google, Bing, and Capterra. Show less

Vancouver, British Columbia, Canada

• Collaborated with developers and other industry experts resulting in WIP’s largest developer conference. • Supported and evaluated entries for Nokia’s Developer Contest with over 1500 app submissions and 100 winners.• Managed WIP’s various webpages to increase event participation and readership.