•Led social media management across Instagram,LinkedIn, Twitter, and YouTube.•Collaborated with the Creative Director to expand Instagram followers from 30k to 240k, achieving verification status.•Streamlined social media KPI reporting for engagement, followers, leads, and ROI.•Utilized data-driven strategies to boost website traffic by 125%.•Developed comprehensive brand strategies and contributed to the brand book.•Crafted go-to-market strategies… Show more •Led social media management across Instagram,LinkedIn, Twitter, and YouTube.•Collaborated with the Creative Director to expand Instagram followers from 30k to 240k, achieving verification status.•Streamlined social media KPI reporting for engagement, followers, leads, and ROI.•Utilized data-driven strategies to boost website traffic by 125%.•Developed comprehensive brand strategies and contributed to the brand book.•Crafted go-to-market strategies for various SKUs.•Conducted research and implementation of POS branding and BTL campaigns for POS materials and other marketing collateral.•Conducted research and implementation of POS branding.•Managed collaborations with brands like SuperKicks, Jimmy Cocktail, and Medusa, including custom campaign creation.•Acted as the primary point of contact for the company on numerous occasions.•Scripted two TV commercials currently aired across 1000 PVR screens nationwide.•Managed the ideation, content creation, and design of Instagram posts.•Authored various email campaigns and WhatsApp push notifications. Show less

•Generated leads for clients using Meta Business Suite, focusing on consumer electronics brands.•Organized an online cooking competition for LG, garnering 5000 entries.•Developed geographically targeted campaigns for effective lead generation.

•Ghostwrote for the CEO for various interviews.•Designed a marketing campaign around a book release for a venture capitalist.•Conducted research on travel industry trends.•Assisted in decluttering and optimizing the company’s landing page.