As Sr. Manager - Strategy and Product Marketing & Branding at Shakti Pumps India Ltd., I lead product marketing strategies that address market needs and client pain points, creating compelling value propositions to drive engagement. I oversee corporate affairs, managing government relations and regulatory compliance while enhancing the company's public image through PR and CSR initiatives. I spearhead high-profile corporate events and go-to-market campaigns across digital channels, driving brand visibility and sales growth. Additionally, I develop sales enablement tools, empowering teams to effectively position products and support the company’s strategic objectives

A Professional with over 16 years of expertise in Event, Government Affairs, Marketing, and Corporate Communication. With a diverse background in various roles within the corporate world and industry.Key Highlights✅ Management, Strategic Planning, and Business Development skills✅ Proficiency in Event, Marketing (Digital+ABM)and Business Strategy✅ Excellent Project and Man/Material Management Abilities✅ Strong relationship management skills and efficiency in dealing with diverse industries✅ Quick decision-making and crisis management expertise✅ Analytical, innovative, and creative mindset✅ Inspiring, assertive, and visionary leadership with a positive attitude✅ Strong communication, interpersonal, and presentation skills✅ Adaptability to changing work environmentsKEY STRENGTHS✅ Corporate Affairs & Government Relations: Navigating complex landscapes, fostering stakeholder relationships, and ensuring regulatory compliance.✅ Event, Marketing & Business Development: Driving growth, enhancing brand visibility, and seizing market opportunities, events calendar and project management.✅ Project & Operations Management: Delivering efficient execution, resource allocation, and stakeholder coordination.✅ Strategy Development & Deployment: Crafting tailored strategies aligned with your vision for sustainable success.✅ Budgeting & Procurement: Optimizing resources, controlling costs, and maximizing efficiency.✅ Membership Engagement: Building vibrant communities, fostering collaboration, and personalized experiences.✅ New Initiatives: Staying ahead with innovation, disruption, and driving sustainable growth#CorporateAffairs #GovernmentRelations #Event Management#MarketingStrategy #BusinessDevelopment #ProjectManagement #OperationsManagement #StrategyDevelopment #Budgeting #Procurement#Success #PartnershipCORE SKILL AREA - Corporate Affairs • Government Relations • Corporate Communications • Leadership • Business Sustainability • Leadership • Event Management

-Event planning and management-Vendor Management-Managing promotional material-Creation of detailed event-Design coordination of all promotional and event colleteral- Inter Department liaisingBuilt and nurtured relationships with relevant stakeholders, gaining in-time information to facilitate project and business objectives. Proactively monitored and resolved issues with local authorities, ensuring regulatory compliance and maintaining a positive working relationship. Liaised with various government bodies to meet project deadlines and foster a smooth working relationship. Managed relationships with external parties and agencies to enhance co-performance, reputation, and company image. Ensured a positive image with government entities, local communities, NGOs, trade associations, local leaders, and nearby industries. Developed the capabilities of individuals within the Govt./Corporate Affairs Department through effective training and mentoring.

To assist management in the planning and execution of Branding, Marketing, and admission strategies.Creating more visibility for Jaipuria Brand.Implementing and monitoring of ATL/BTL marketing activitiesInternet marketing, team training.

Professional experience in Event Management, Government Affairs, Product Marketing, and Corporate Communication. I have a proven track record in strategic planning and business development, with expertise in navigating complex regulatory landscapes and fostering stakeholder relationships to enhance corporate visibility.My key strengths include driving brand awareness through innovative marketing strategies, creating compelling product value propositions, and executing high-profile events that resonate with target audiences. I excel in project and operations management, ensuring efficient execution and resource optimization while maintaining regulatory compliance.With a strong analytical mindset and a creative approach to problem-solving, my leadership style is inspiring and assertive, promoting collaboration and adaptability in dynamic environments. I am committed to driving sustainable growth through tailored strategies and new initiatives, particularly in product marketing, while enhancing corporate reputation and stakeholder engageme

Responsible for marketing &selling the Company’s innovative range of entry level smartclass product to schools in a defined territory by making power packed presentations to eminent educationists.Interacting with member/nonmember companies on various Government/Private initiatives, disseminating information on various schemes relating to education industry.Responsible for planning, organizing and executing training programmes. Liaisioning with Government bodies/ Officials on issues related to Industry.

✅ Expertise in managing Corporate Affairs & Government Relations has paved the way for fruitful collaborations with political offices and bureaucrats, ensuring seamless operations and project success. ✅ Strategic approach to Media Relations, we have effectively managed our brand's reputation, engaging with stakeholders and maintaining a strong presence.✅ Maintain collaborative work with the Government on significant projects like Smart City, Skill Development, and Farmer Welfare has played a vital role in driving progress and national growth. ✅ Creativity to life through the conceptualization, design, and execution of captivating ATL/BTL Activities that captivate audiences and deliver results. ✅ Expertise in organizing Conferences, Trade Fairs, Exhibitions, Seminars, and Panel Discussions fosters industry growth, knowledge exchange, and innovation.✅ Strong relationships with stakeholders, ensuring timely information exchange and project facilitation. ✅ Our proactive approach includes monitoring and resolving issues with local authorities, guaranteeing regulatory compliance and smooth operations. ✅ We establish effective liaisons with various Government bodies, making sure project deadlines are met and objectives are achieved. ✅ Managing relationships with external parties and agencies is our specialty, enhancing co-performance, reputation, and image for all stakeholders. ✅ Creating a positive image of the Org. y among key stakeholders, including the Government, Community, NGOs, Trade Associations, local leaders, and nearby industries.