Ada Fu Email & Phone Number

Toronto, On, Ca

Hong Kong

- Oversaw the operation of the Hong Kong regional office: budget and HR control, event management, visitor engagement, and liaison with external relations such as consulates and institution partners.- Planned and budgeted 40+ virtual and in person marketing activities in 2023 as well as digital marketing; stimulated 2,000+ applications; designed a series of impactful alumni sharing initiatives- Improved applicant experience, and offered tailored admissions guidance and review; identified and nurtured high-quality candidates; fostered 200+ acceptances- Supported projects and cultivated relationships that maintain strategic partnerships, employer relations and alumni engagement- Analyzed BI insights, initiated innovative strategies and collaborative session with students, faculties and alumni; achieved a 3.8% increase in the conversion rate- Facilitated seamless integration for newcomers to a new cultural environment; supported inbound and outbound exchange activities, and provided ongoing support to continuing students

Hong Kong

Working at the University Partnership Europe division, I led recruitment activities to drive enrollment volume and planned sales strategies for institutions in the UK, the Netherlands and Germany.- Regional experience: Hong Kong, Macau, Taiwan, South Korea and Mongolia- Maintained trustful relationships with university partners, educational agents, British Council and other stakeholders- Managed forecast and pipeline reports from Salesforce data analysis; monitored market trends to adjust recruitment tactics- Offered tailored admissions guidance on academic pathways and evaluated applications from diverse qualifications; achieved a 4% rise in YoY conversion rate- Coordinated and participated in 60+ local and overseas marketing events every year for lead generation and brand building- Strengthened student experience: organized pre-departure briefings and networking opportunities- Administered and invigilated tests and exams for university partners

Hong Kong

HKPC is a multi-disciplinary organization established by statute to promote productivity excellence in and to offer support to SMEs. My duties span:- Developed and implemented digital and physical marketing campaigns; charged with information updates on the company website and mobile app- Initiated and delivered 90+ events yearly; coordinated in planning, guest speaker invitation and event logistics- Managed Centre operation and handle email, phone and walk-in enquiries; performed database management to ensure high operational efficiency, lead tracking and system updates- Guided on eligibility criteria and procedures for 250+ funding applications

Hong Kong

Working at the University Partnership Australasia division, I supported recruitment activities for partner institutions in Australia, New Zealand and Singapore.- Developed marketing collateral and conducted training sessions for education partners; created sales material and crafted communications to drive application generation and brand awareness - Facilitated events, such as academic sessions, thematic seminars and pre-departure briefings, to increase engagement and foster acceptance- Delivered excellent student services including advising on accommodation, homestay service and immigration advice- Provided advice on admission criteria, application procedures and funding opportunities, facilitating application generation and ensuring high levels of client service- Managed the comprehensive updating of the student record system; performed high-volume documentation; coordinated and administered English tests- Coordinated the logistics of international trips for university partners and familiarization trips for agents

Master Of Arts (Ma), Media And Globalisation

Bachelor Of Arts (Ba), Translation (English And Chinese)

Activities and Societies: Internal Vice President, Translation Society