- Oversaw the operation of the Hong Kong regional office: budget and HR control, event management, visitor engagement, and liaison with external relations such as consulates and institution partners.- Planned and budgeted 40+ virtual and in person marketing activities in 2023 as well as digital marketing; stimulated 2,000+ applications; designed a series of impactful alumni sharing initiatives- Improved applicant experience, and offered tailored admissions guidance and review; identified and nurtured high-quality candidates; fostered 200+ acceptances- Supported projects and cultivated relationships that maintain strategic partnerships, employer relations and alumni engagement- Analyzed BI insights, initiated innovative strategies and collaborative session with students, faculties and alumni; achieved a 3.8% increase in the conversion rate- Facilitated seamless integration for newcomers to a new cultural environment; supported inbound and outbound exchange activities, and provided ongoing support to continuing students

Working at the University Partnership Europe division, I led recruitment activities to drive enrollment volume and planned sales strategies for institutions in the UK, the Netherlands and Germany.- Regional experience: Hong Kong, Macau, Taiwan, South Korea and Mongolia- Maintained trustful relationships with university partners, educational agents, British Council and other stakeholders- Managed forecast and pipeline reports from Salesforce data analysis; monitored market trends to adjust recruitment tactics- Offered tailored admissions guidance on academic pathways and evaluated applications from diverse qualifications; achieved a 4% rise in YoY conversion rate- Coordinated and participated in 60+ local and overseas marketing events every year for lead generation and brand building- Strengthened student experience: organized pre-departure briefings and networking opportunities- Administered and invigilated tests and exams for university partners

HKPC is a multi-disciplinary organization established by statute to promote productivity excellence in and to offer support to SMEs. My duties span:- Developed and implemented digital and physical marketing campaigns; charged with information updates on the company website and mobile app- Initiated and delivered 90+ events yearly; coordinated in planning, guest speaker invitation and event logistics- Managed Centre operation and handle email, phone and walk-in enquiries; performed database management to ensure high operational efficiency, lead tracking and system updates- Guided on eligibility criteria and procedures for 250+ funding applications

Working at the University Partnership Australasia division, I supported recruitment activities for partner institutions in Australia, New Zealand and Singapore.- Developed marketing collateral and conducted training sessions for education partners; created sales material and crafted communications to drive application generation and brand awareness - Facilitated events, such as academic sessions, thematic seminars and pre-departure briefings, to increase engagement and foster acceptance- Delivered excellent student services including advising on accommodation, homestay service and immigration advice- Provided advice on admission criteria, application procedures and funding opportunities, facilitating application generation and ensuring high levels of client service- Managed the comprehensive updating of the student record system; performed high-volume documentation; coordinated and administered English tests- Coordinated the logistics of international trips for university partners and familiarization trips for agents