Ada Lin Email & Phone Number

台灣

Product Handled:-Cookware -Kitchen Appliance (Electronic pressure cooker, High speed blender, Airfryer, Electronic rice cooker).Job Description:-Build and lead a high-performing marketing communications team. -Led the development of impactful marketing communication strategies and ATL activation plans to enhance brand and product awareness while meeting with the company's business needs.Projects and achievements:-Planned and optimized over 14 new product… Show more Product Handled:-Cookware -Kitchen Appliance (Electronic pressure cooker, High speed blender, Airfryer, Electronic rice cooker).Job Description:-Build and lead a high-performing marketing communications team. -Led the development of impactful marketing communication strategies and ATL activation plans to enhance brand and product awareness while meeting with the company's business needs.Projects and achievements:-Planned and optimized over 14 new product luanch campaigns.-Over 100 IG lifestyle KOLs to share Tefal's products every year.-NO.2 market share in Taiwan's high speed blender market.-Build Line offical account from 0 to 1. Show less

Taipei, Taiwan

Product Handled：-Coffee (Drip & Espresso)-Air (Air Purifier, Air Dehumidifier)-Floorcare (Vacuum, Robot)-Kitchen Appliance (Airfryer).Job Description：-Led marketing communication strategies across multiple product categories.-Plan and excute ATL activations with agency collaborations to drive successful new product launches and elevate new product awareness.Project & Achievements：-Launched and sustained Saeco 淺口袋 campaign, resulted in 5x growth of… Show more Product Handled：-Coffee (Drip & Espresso)-Air (Air Purifier, Air Dehumidifier)-Floorcare (Vacuum, Robot)-Kitchen Appliance (Airfryer).Job Description：-Led marketing communication strategies across multiple product categories.-Plan and excute ATL activations with agency collaborations to drive successful new product launches and elevate new product awareness.Project & Achievements：-Launched and sustained Saeco 淺口袋 campaign, resulted in 5x growth of top-line sales in Philips Coffee Maker from 2013 to 2018. -Philips Saeco Espresso machine reached #1 taiwan market share from 2015 to 2018.-Participated in the Saeco affordable luxury project and planned digital campaign, won the 2016 Philips Global Best Practice Award.-Redefined and transformed the product features of air fryer by linking them to the popular “Cutting carbs” trend, recommunicated the product as a "fat-reducing kitchen appliance". Reignited sales momentum in the air fryer market of Taiwan in 2018. Show less

Taipei, Taiwan

Taipei, Taiwan

Taipei, Taiwan

Client Handled：L'Oreal Paris (Skin Care, Hair Care, Men Expert)Job Description：-Work with the client to understand the client's business objectives and marketing strategy.-Develop and execute on line and offline media plan.-Provide media reports and analysis of competitor's campaign.

Taipei, Taiwan

Client Handled：-GSK (普拿疼, 伏冒, 肌力, 牙周適 & 舒酸錠)-Rolex (Rolex & Tudor) Job Description：-Co-work with clients and offline media planners to develope innovative digital media plans and creative ideas that drive brand awareness and meet the client's business goals. -Advise on innvoative media formats and ideas, while continuously optimize media performance. -Provide in-depth target audience analysis to ensure precise and effective media buying.

Taipei, Taiwan

Client Handled:Landis Hotel & Resorts(麗緻餐旅集團), Ford Motor (Fiesta), Lexus (Showroom APP), Shiseido (Skin Care & Sun Care), The Glenlivet(格蘭利威) & Kgcheck (聯華食品健康沖泡湯品).Job Description:Create and implement innovative and impactful digital marketing , include digital campaign idea, website content, and ipad app to boost brand awareness and enhance brand engagement with target audience.

Client Handled:-The Far Eastern Group (東妮寢飾, La mode & Charisma)-Heysong (Sorghum & Sake)Job Description:-Assist with the client to develop a strong marketing strategy.-Work with internal creative team and responsibility for the development & execution of key visuals and product categories for the client's product and brand.

Taipei, Taiwan

Job Description:-Boost awareness and build up a positive brand perception in order to increase customer traffic and sales turnover for 忠誠＆武昌 store.-Responsibility for the development & execution of SP activation for the stores each quarter.-Develop opportunities for cross-industry collaboration.-Manage marketing budget and gift inventory.