Ada Yuen Email & Phone Number

香港特別行政區

Hong Kong Sar

Portfolio Management on all products range, pricing matrix and channel distributions 1. Performance Management – Business projection and strategic offers for omni channels: B2C, B2B and O2O2. Lead pricing strategy and GTM to optimize sales and capture the most market share 3. Supervise the brand budget planning and resources allocation 4. Lead 360 marketing activities from brand awareness to CRM to drive new members and customer retention 5. Coordinate with HQ on VM management and local adaptationsKey Achievements1. Despite Covid invasion, over-shoot 2019 sales at FY 2020; and sustain a steady growth in revenue and profitability in 20212. Initiate and succeed to roll out brand’s new selling model – Subscription Program with satisfied result on new member acquisition and channel expansion 3. Expand sales to grab O2O business opportunity by launching new online platform on HKTVmall and TMALL HK, manage channel conflicts by planning on activity calendar, pricing strategies, stock allocation 4. Market 1st innovative B2B2C GTM with Nespresso corporate partner – Pop Up Café which proven a success in driving traffic and conversion for both brands

Hong Kong Sar

1. Support planning and orchestrate on media and communication plan for all branding exposures, including PR digital and CRM2. Lead brand social & digital content creation and activity calendar for brand campaigns3. Drive O2O traffic, engagement and conversions through SEM, performance analysisKey Achievements1. Set up and expand brand’s retail shops and partner stores in local markets in Hong Kong and Macau2. Lead online marketing strategy in own media, paid digital and social media 3. Initiate and build up entire new CRM program to recruit and retarget potential customers4. PR management and roll-out varies media and influencers’ event

Hong Kong, Hong Kong Sar

1. Drive and implement 360 strategy to contribute continued growth for the brand 2. Drive launch process and leverage consumer insights to ensure local relevancy3. Own product portfolio management - from forecasting, pricing strategy, business growth plan, launch retro planning, dimensioning to post launch analysisKey Achievements1. Organized brand’s 1st Hair Show and Global Color Trophy which establish the market leading position for stylists 2. Partner with internal brand and roll-out a consumer campaign on a new launch; which succeed to generate significant revenue increment for both brands (achieved FY sales within 3-month launch period) 3. Collaborated with different partner for joint promotion to leverage resources, and establish for business development

Hong Kong Sar

1. Plan and execute marketing, such as product launch, GTM & CRM program2. Formulate comprehensive marketing plan to achieve program objectives3. End-to-End project management of HK universities notebook program, including budgeting, cost management, marketing planning, on-site operation, etc4. Responsible for commercial business in Hong Kong and Macau5. Recruit HK top brands and strategic partners for joint promotionKey Achievements1. Succeeded to launch universities notebook programs2. Established good business relationships with various government department3. Roll out data mining marketing program through previous acquisition program4. Joint promotion with various brands such as Hong Kong Broadband Network, PCCW, etc

Electronics And Communications Engineering

Master Of Science (Msc), Marketing