Expert in Meta advertising optimization, consistently exceeding client expectations and delivering significant ROI improvements through strategic planning and executive-level collaboration.- Meta campaign optimisation expertise - Account Management- Performance Marketing- Conversion API - Strategic sales and consultation- Grow existing business partnership- Data and insights analyze- Executive level collaboration

Successfully led a Hong Kong digital marketing agency specializing in SMEs, delivering significant brand awareness and engagement growth for diverse clients.Responsible for: - Omni-marketing strategies- Growth strategies for start-up- Campaign launch management - Cross functional team leadership - SEO & Social Media Marketing- Client Management- Sales and Consultation

APAC Search Marketplace Management: Successfully managed the revenue and health of the APAC Search Marketplace (SEM), driving strategic business decisions with data-driven insights. Key responsibilities included:- Revenue Optimization- Monetization Strategy- Product Roadmap & Management- Affiliate Network Management

Drove revenue growth and improved customer ROI for APAC Search Ad products across Yahoo platforms.Accountable for: - Ad optimization and rolled out Click Prediction model and advanced Ad Matching technology- Created new innovative Ad implementations- Conducted hypothesis test- Ad platform migration project- Affiliate partners traffic quality- Developed marketplace dashboard- Trained local team

Successfully led a regional pre-sales team, driving revenue growth and ensuring alignment with product roadmap objectives.Main Responsibilities: - Strategic Partner Engagement: Sponsorships, trade shows, events, executive briefings- Go-to-Market Execution: Strategic driving market adoption- Key Industry Partnerships: IAB, Web Wednesdays- Sales Enablement: Created comprehensive sales materials

Responsible for new Rich Media Advertising product launch across APAC Yahoo platform. Ares of focus: - Regional Pre-Sales Support- Strategic Product Roadmap Planning- Premium Client Consultation and Onboarding- Targeted Marketing Communication - Industry Event Management- User Engagement

Responsible for marketing for Microsoft Advertising in the Greater Asia Pacific region (which includes, Greater China, Japan and Asia Pacific)Areas of focus:- Regional marketing strategy development- Regional brand planning and management - GTM of new advertising products and services- Research and audience insights - Targeted partner engagement planning and executionReport to Regional Marketing Director of APAC.