Experienced Media Professional | Key Account Management | Client Relations | Media Strategy & Plan Development

In this role, I developed client communication strategies focused on Regional Media, Communication Planning, Digital Marketing, and Data Analysis for major agency clients like American Airlines, Hasbro, COTY, and P&G. I utilized expertise to transform client marketing objectives into robust and effective media strategies that consistently surpassed expectations. I also oversaw the Media Process including management of traditional and digital media plans and campaigns, registration of media bookings in ERP, provision of airing controls and post buys to account directors, oversight of creative materials, and client/vendor billing process tracking.✔ Rapidly cultivated, and grew positive and trustful relationships with clients, developing media strategies that addressed our clients’ needs, and strengthen the relationship to ensure both ongoing and new business opportunities.✔ Managed up to 3 Account executives, effectively guiding, mentoring and supervising them, driving heightened efficiency, productivity and quality of service delivery through consistent workflow prioritization.✔ Effectively utilized various tools and analytical skills to conduct target audience analysis and identify best options for each brand.✔ Performed in-depth post-buy analysis using Nielsen ratings data to compare estimated and actual audiences delivery.✔ Defined and implemented quality controls for TV, Print, OOH and Digital campaigns, as well as financial processes, significantly improving efficiency and delivering substantial cost savings.

Here, I contributed to company’s success by astute analysis to support its operations. I supported all aspects of Treasury Operations activities, including assisting with the development of cash management solutions and supporting the cash forecasting process.✔ Managed daily financial transactions, conducting detailed assessment to ensure accuracy, promptly identifying and resolving discrepancies.✔ Prepared and various reports including daily operations and weekly investments reports for senior management.✔ Closely monitored and managed yearly budgets, including forecasting and tracking, and generated quarterly budget reports to support leadership in the decision-making process.✔ Conducted detailed income and expenditure analysis.

In this position, I held responsibility for integrated management of coverage slips and endorsement, and oversight of quality control pertaining to production department documentation.✔ Worked collaboratively on the review and analysis of coverage coincidences, deductibles, commission and client written communication.✔ Performed detailed examination of claims chronology, coverage, amounts, differences and compliance with agreed terms and conditions with ceding companies.

Here, I efficiently managed various types of claim, such as fire, and public liability for national and international accounts, direct and indirect insurance.✔ Applied strong analytical skills to effectively assess and coordinate Goods in Line Transit claims.✔ Oversaw complex claim assignation and management of national and international adjusting companies and adjusters.✔ Collaborated with insurance underwriters and sales to translate insurance policies and coverage.✔ Steered establishment, updating and management of claims’ reserve in accordance with company rules and policies..