Digital Media Campaign Strategist
CurrentDeveloped and implemented data-driven marketing strategies to maximize client campaign effectiveness. By analyzing performance metrics and identifying key optimization opportunities. Helped clients achieve their marketing goals through tailored recommendations and continuous campaign adjustments.• Collaborated with a team of Account Executives to support and enhance advertising campaigns.• Monitored campaign performance and provided detailed reporting and analytics to optimize results, focusing on metrics such as keyword strategy, click-through rate (CTR), impressions, views, and overall engagement.• Analyzed campaign data and provided actionable Google Analytics insights, such as audience targeting adjustments, conversion funnel improvements, and content strategy recommendations.• Coordinated meetings with advertisers to discuss strategies and share insights on campaign progress.• Advised advertisers on a wide range of advertising products, including SEM, SEO, Website Management, Extended Audience campaigns, Digital Display advertising, email marketing campaigns, geofencing, and other digital and print solutions.• Identified opportunities to improve campaign performance by leveraging Google Analytics data to refine ad creatives, optimize website performance, and enhance traffic source strategies.• Ensured effective communication between internal teams and clients to drive data-informed strategies and achieve campaign goals.