Project Manager
Policy Studies, Inc.
• Represented the Paternity Opportunity Program (POP) of the NJ Department of Health and Human Services by providing statewide education and training to all prenatal, public health and social service providers concerning the laws and procedures that affect unmarried parents and the establishment of paternity.• Presented seminars, training courses and statewide conferences, defined target groups to determine the most effective means of communication; and maintained up-to-date reports on all contacts and presentations.• Oversaw the development and implementation of the program’s educational campaign and prepared media releases, informational brochures and other business communications.• Wrote Division of Family Development’s 1998 testimony before the U.S. House of Representatives’ Ways and Means Committee regarding the New Jersey Paternity Opportunity Program and New Jersey’s Paternity Establishment Percentage (PEP).• Designed and authored the POP newsletter, which was distributed to birthing facilities, local registrar offices, and county child support offices throughout New Jersey.• Reached out to approximately 33,000 unmarried parents, our target group, resulting in 24,000 signed acknowledgements of individuals who could now receive services. This generated revenue for the project of $720,000, exceeding expectations.• Designed and implemented POP’s 2001 Marketing Plan. The goal for the Plan was to increase NJ’s PEP for 2001 to 80% which would be the nation’s highest. • Designed collateral materials to be used in conjunction with training components and public awareness campaigns.