Supported the day-to-day ad operations functions for my assigned accounts - this included assisting with campaign planning and scheduling, ad implementation and tracking, and maintaining relationships with digital marketing and media companies to ensure the frustration-free delivery of their ad campaigns.MORE ABOUT MY ROLE:• Set up and scheduled ads for trafficking in ad servers, making optimizations and updates as requested by clients• Used Salesforce to communicate with Sales and clients and ensure campaigns run successfully from start to finish• Monitored delivery of live campaigns from beginning to end, reviewing daily reporting to identify potential pain points and ultimately resolve them• Did quality assurance (Q/A) checks of all digital creatives and click trackers to ensure they met the company specs

Within nine months into this role, I learned how to produce the careers section of the Chronicle’s flagship print publication using the company’s complex legacy system and created the layout for the biggest issue of the year, as well as the first layout of its relaunch as a biweekly magazine.On the digital side, I was instrumental in working cross-functionally with internal teams to assist with training and transitioning the use of Google Ad Manager and Marketo into the responsibilities of my team.MORE ABOUT MY ROLE:• Used Google Ad Manager to program sponsored banner ads displayed on digital Chronicle landing pages• Used Marketo to upload HTML for e-blasts, deliver tests to corporate clients, and deploy emails to specific marketing lists• Collected and distributed metrics of campaigns to clients and sales representatives to showcase the performance of ads• Created and scheduled social media posts in Sprout Social to boost visibility and performance of customer’s online job listings• Used Salesforce to provide both internal and external customer service, from communicating with the Sales team to managing a queue designed to field questions from job applicants• Designed print ads and the layout for the Careers section of the Chronicle’s flagship higher education publication using Adobe InDesign

• Wrote clear, concise content for web and mobile, often simplifying complex weather-related information to communicate to an international audience• Assisted with scriptwriting for digital video, typically by taking key information from articles written for the website and converting them into an easy to read format for on-screen personalities and voiceovers• Collaborated with producers and meteorologists to develop compelling stories and strategize storytelling approaches• Reached to subject matter experts, media outlets, and social media users alike for interviews, to fact-check information, and to receive permission to use their photos or videos• Regularly built and distributed an emailed newsletter that reached an audience of 100,000+ subscribers