Ada Carr Email & Phone Number

Washington DC

Washington, District Of Columbia, United States

• Supported the day-to-day ad operations functions for my assigned accounts - this included assisting with campaign planning and scheduling, ad implementation and tracking, and maintaining relationships with digital.
• Set up and scheduled ads for trafficking in ad servers, making optimizations and updates as requested by clients
• Used Salesforce to communicate with Sales and clients and ensure campaigns run successfully from start to finish
• Monitored delivery of live campaigns from beginning to end, reviewing daily reporting to identify potential pain points and ultimately resolve them
• Did quality assurance (Q/A) checks of all digital creatives and click trackers to ensure they met the company specs

Washington D.C. Metro Area

• Within nine months into this role, I learned how to produce the careers section of the Chronicle’s flagship print publication using the company’s complex legacy system and created the layout for the biggest issue of.
• Used Google Ad Manager to program sponsored banner ads displayed on digital Chronicle landing pages
• Used Marketo to upload HTML for e-blasts, deliver tests to corporate clients, and deploy emails to specific marketing lists
• Collected and distributed metrics of campaigns to clients and sales representatives to showcase the performance of ads
• Created and scheduled social media posts in Sprout Social to boost visibility and performance of customer’s online job listings
• Used Salesforce to provide both internal and external customer service, from communicating with the Sales team to managing a queue designed to field questions from job applicants

Atlanta, Georgia

• Wrote clear, concise content for web and mobile, often simplifying complex weather-related information to communicate to an international audience
• Assisted with scriptwriting for digital video, typically by taking key information from articles written for the website and converting them into an easy to read format for on-screen personalities and voiceovers
• Collaborated with producers and meteorologists to develop compelling stories and strategize storytelling approaches
• Reached to subject matter experts, media outlets, and social media users alike for interviews, to fact-check information, and to receive permission to use their photos or videos
• Regularly built and distributed an emailed newsletter that reached an audience of 100,000+ subscribers