Senior Marketing Associate, Apac
CurrentExecuted regional marketing strategies and tactics to facilitate the business growth in 10 markets across APAC, by coordinating and liaising with external vendors and cross-functional teams to ensure timely and accurately delivery of marketing materials and campaigns, directly reported to regional senior marketing directorLaunched an application for sales team to visualize the approved marketing materials and facilitate customer engagement; Provided advice and implemented system enhancement by analyzing material utilization and user experience to drive tool adoption and utilisation effectivenessLed the initiative in driving the transformation of the material review process to enhance efficiency and reduce the review time by 50%