Adaline Moran Email & Phone Number

My main role is to retain top customers and nurture those key relationships over time. The goal is to become a strategic partner and advisor to the client, discovering new opportunities to work together for mutual benefit.

- Proven track record in successful client development, profit generation and continuous improvement; - Excellent understanding of Cloud, Infrastructure Services, DevOps and Software Development Services offerings and how these can be positioned to enterprise level clients;- The ability to exceed challenging sales targets; - Excellent stakeholder management skills with the ability to quickly create long term relationships.

- Create and executes project work plans and revises as appropriate to meet changing needs and requirements;- Develop statements of work, WBS, and overall project;- Identifies resources needed and assigns individual responsibilities;- Manages day-to-day operational aspects of projects, including scope, schedule, budget and quality schedule;- Effectively applies Fortinet’s methodology and enforces project standards;- Minimizes Fortinet’s exposure and risk on projects;- Ensures project documents are complete, current, and stored appropriately;- Works closely with all customer-facing Fortinet functions, including sales, operations, order management, support to coordinate activities;- Effectively communicates relevant project information to executive management.

- Prospect and identify key decision makers within the targeted leads;- Present and sell Varonis’ products and services to current and potential clients;- Follow up on leads and referrals resulting from field activity, while maintaining and expanding the database of contacts within the targeted organizations;- Uphold sales activities which includes prospecting, cold calling, booking appointments, performing demos, and creating proposals;- Present to C-Level prospective clients as well as to resellers through effective and enticing product demonstrations;- Partner with Sales Managers and Channel Managers to determine a strategic sales approach;- Establish and maintain current customer relationships by responding to customer requests and managing/resolving customer issues;- Support the reseller communication channel throughout the sales process;- Maintain accurate account information and activity detail in Customer Relationship Management system (CRM).

- Understand the buyer personas by working closely with the product marketing group, address the pain points, buying process and criteria, and work on a user journey mapping with all the customer touchpoints and corresponding communication channels and programs to positively impact and influence the buying decision and brand favorability;- Management of new acquisition performance marketing results, processes and execution of activities across campaigns and channels: direct, social media, SEO, PPC, display, etc. to drive awareness, engagement and conversion;- Lead the Customer Acquisition team to ensure a consistent and integrated approach;- Build, execute and manage the digital planning strategy and drive growth of the new customer base, new acquisition sales and traffic, always looking to increase the revenue and optimize the costs;- Develop and maintain automated dashboards and reports to monitor the performance of the marketing channels and different conversion touchpoints, campaigns and website, presenting results in meaningful terms and coming with solutions and recommendations based on the trends;- Provide actionable insights and recommendations for improving the effectiveness of the marketing efforts and website performance across devices and user journey touchpoints: desktop, mobile, apps;- Use marketing analytics tools to answer key business questions while monitoring data integrity and validity.

- Develop landing plan including field onboarding, partner disclosure, readiness, and execution;- Ensure subsidiary business owners of transformation pillars (commerce, co-sell, membership) incorporate changes within their respective planning and execution for positive business outcomes;- Determine core transformation stakeholders, define R&R, scope and role criteria and accountabilities;- Create disclosure and onboarding/transition plans to prioritize efforts with stakeholders, partner account teams, support, operations;- Drive attainment of local subsidiary change mgt KPIs/scorecard results;- Participate in the partner transformation community, share learnings, best practices.

Master'S Degree

Economics