Amanda Dalla Piazza Email & Phone Number

Northumberland, Pennsylvania, United States

Northumberland, Pennsylvania

Assist in the development of Keystone Insurers Group's current branding initiative. Responsible for public relations and media, research and analytics; preparing and distributing marketing materials, and helping to maintain Keystone's online presence.

Northumberland, Pennsylvania

Assist Keystone's Property/Casualty Programs Division in defining, maintaining, and selling new business by:- Developing communications and marketing tools geared toward Keystone state partners and potential insureds on exclusive programs and target market business.- Assisting in the development of communications and marketing tools geared toward exclusive business generated from key association relationships.- Coordinating Programs Division events including trainings/program roll-outs, coaching calls, etc.- Assisting in training and marketing of Keystone's exclusive program leads database.

Managed marketing activities at Larson Design Group. Supervised content management of marketing materials, including statements of qualifications, proposals, website, brochures/flyers, electronic/social media marketing, etc. Oversaw public relations campaigns and events. Developed corporate marketing plans and budget. Provided supervision, training, and quality assurance for corporate CRM (Customer Relationship Management) system. Significant Achievements:• Implemented corporate CRM system improving accuracy of data for proposals, sales, ROI, and workload reporting; and sales pipeline reporting through creation of a leads module. • Developed proposal standards that increased efficiency and submissions made per year.• Developed and organized corporate statements of qualifications by key market sectors, better communicating Larson Design Group's services and capabilities.

• Compared AutoCAD drawings with sales orders and product/cost materials to ensure accuracy and speed in delivery of order for actual construction.• Provided graphic design and editing of various office materials, including product sheets, brochures, and a future builder newsletter.• Assisted in invoicing of orders.

• Performed graphic design; wrote and edited company marketing materials: advertisements, billboards, flyers, presentations, maps, mailers, displays, company newsletter, website, etc.• Organized company-sponsored events.• Assisted in public relations campaigns. Significant achievements: • Designed presentation made at 2004 American Libraries Association national conference. • Organized, designed and wrote newsletter mailed to over 5000 clients in numerous industries. • Designed and co-wrote materials for two award-winning engineering projects. • Designed brochure for Lycoming County Chamber’s College Town Committee, marketing a map of Williamsport containing local attractions for college students and their parents.