Mindgrub researches, designs, builds, and markets integrated digital experiences that inspire action. We propel businesses forward with mobile and web apps, multi-channel marketing, and customer focused strategy. We also do workshops, agile consulting, and discipline coaching.I lead our Professional Services team including 90+ experts in User Experience Research, Product Strategy, Design & Creative, Software Engineering, Quality Assurance, and Project Management. I also serve as an executive partner, supporting clients in both short- and long-term capacities in CX strategy, product strategy, go-to-market, innovation, and operational strategy. We launch multiple products to market every month and support their long-term growth.Key Industries Include: Utilities, Legal, Private Equity + Startups, Retail & Hospitality, and Education

I led our consulting practice comprised of 50+ strategists, researchers, designers, and developers of deeply integrated web and mobile app experiences for awesome clients.

KeyString Labs (est. 2019) is an innovation lab that develops electric transportation, renewable, resiliency, and beneficial electrification products for 3m+ utility customers.I focused on designing and improving our innovation framework, methodologies, and communications to create a unified, customer-focused approach across Entergy’s product development teams executing executive level investments.Acted as head facilitator for innovation summits, hackathons, education, and workshops.Led executive and steering committee communications and presentations.Advised on product, marketing, and digital strategy.

Head of product for Power Through - Entergy's DER business offering backup generation with no upfront costs at a discounted monthly charge by utilizing up to 300MW of assets on the MISO market. Acted as voice of customer, lead tech build, facilitated scrum ceremonies, managed key partnerships, & supported regulatory filings. Product team of 10+ members from diverse backgrounds in rotating and newly created roles with hundreds of internal stakeholders and external partners. Our team transitioned Power Through to a permanent commercial business unit.Project management for Entergy's shore power offering - website, media, and PR. Managed multiple web builds, lead marketing video creations, facilitated innovation summits and hackathons, and acted as a technology advisor for new products inside the organization, including new mobile app.

Responsible for Launch Strategy and Product Marketing at iAnthus' GrowHealthy holding - a medical cannabis cultivation, product development, and sales organization.Launch Strategy:-Lead dispensary launch team in Florida (store layout, customer experience, security transitions, final interior details, technology integrations, and opening events) -Built and tested promotions and giveaways Product Marketing:-Launched online order capability and campaigns to convert phone-based sales to >70% online sales within 30 days of launch-Acted as product owner for unified digital experience (in-store interactive and online)-Launched 4 partner product lines and facilitated team training-Accountable for marketing compliance, budget, and recruiting

Booster delivers gas to people’s cars and corporate fleets. - Product Lead for two driver delivery iOS apps and all internal tools (customer & client success, fleet & field operations, and bizops) serving and supporting 100% of operations across the US.- Pipeline management, issue triage, and scrum master for multinational engineering team in 3 different timezones.- Cross-functional project management delivering improved bottom-line, operational efficiency, and customer delight. Projects include: silo expansion to retail, new payment tools for key clients, add-on services, vendor management/negotiation, growth experiments, and more.

- Designed and built customer experience structure from ground up (voice, promotions, communications, etc)- Implementation and account management for key corporate clients such as Facebook, eBay, PayPal, Intuit, NVIDIA, and more- Built relationships with local regulators for compliance and permitting in new markets- Managed CX associates and support agents- Acted as voice of customer for all projects and changes to product- Created and delivered content for marketing and customer journey communications

Beepi's goal was to make the process of buying and selling cars fast and easy, from start to finish.- Worked cross-functionally on process development to improve operational efficiency and internal communication resulting in the best customer experience possible- Supported operations expansion for new market penetration- Coordinated projects with partner vendors to build new offerings and processes such as Salesforce Implementation to increase internal efficiency and Extended Vehicle Service Contract programs to increase bottom-line- Trained new associates for lead generation and account management as direct team grew from 7 to 40+- Administered all customer communication tools and data analysis- Acted as voice of customer for multi-language expansion of website and sales materials

Developed presence on college campuses for Princeton Review preparatory classes by leading guerrilla marketing and activation efforts to increase awareness, develop relationships, and develop leads at top of funnel.Responsible for coordinating and managing standardized exam sessions for the PSAT, SAT, ACT, MCAT, GMAT, and LSAT.

-Instructor for one class (30 students) and one study group (6 students) 3 times per week-Developed curriculum to attain higher conversational ability along with traditional textbook review

Supported family equestrian center (50+ boarded horses, 60+ riding students) as well as 360 acres of property through training horses, maintenance of stalls, land & equipment, and business management.