Adam A. Email & Phone Number

Dripping Springs, Tx, Us

Austin, Texas, United States

Align team with new operations to improve retention and performance.Create, update, and implement team wide training.Handle conflict resolution.Help clients allocate digital marketing budgets and develops digital marketing plans across all online channels, including digital media, email, website, mobile, and social media.Evaluate and analyze program results and present recommendations for changes in strategy.Leverage metrics and research where appropriate to define and track performance against goals mapped to client objectives and targets, adjusting as new data comes in.Maintain an understanding of the client’s financial, strategic and marketing imperatives, and competitive dynamics in their market.Surface new online marketing ideas and tactics to drive growth and collaborate with internal and client teams to test value and ability to execute.Day-to-day management and oversight of client engagements, including status report generation, recurring meetings/calls, communications with account stakeholders, communications with internal stakeholders, strategy sessions, and quarterly account/benchmark reviewsDeliver campaign results analysis, optimization and strategic recommendations, best practices recommendations, client meetings and presentations, requirements documenting, and training.

Austin, Texas, United States

● Administer and design all aspects of web design, marketing strategy, social media, content, order fulfillment, shipping, and tech and customer support for two brands.● Establish and manage multiple sales channels, including Amazon, Etsy, Google Merchant, Shopify, and eBay. ● Responsible for implementing KPI standards, and host staff training on KPIs, reports and strategy, and the set-up of task management systems for transparency purposes.● Execute initiatives in association with Google Ads, Facebook Ads, Yelp Ads, Amazon Ads, and Etsy Ads for retail brand, in addition to A/B testing. Also, design all SOP and training assets for two brands.● Remain up-to-date on SEO best practice, Google Algorithm updates, and trends in marketing via industry groups, forums, and professional contacts.● Craft signage for the store, and shoot and edit video content for ads. ● Supervised and inventory with over 6,000 master SKUs.● Responsible for implementing live calculated shipping rates and dimensional-based shipping APIs to streamline operations.● Foster and maintain relationships with local businesses for link building purposes, and cooperate with social media influencers who showcase our products for awareness.Statistics and Achievements● 2019: Boosted sales by 33%.● 2019: Surpassed 200,000-keyword ranking volume for retail brand, featuring 108 keywords with volume ranking on page one.● 2020: Optimized site speed to bring Google Page Speed Insight ranking from 17 mobile to 65 mobile, and from 40 desktop to 91 desktop.● 2020: Augmented site traffic by over 100%, with overall sales increasing by over 300%, with growth still continuing. ● 2020: Increased online sales by over nine times the figures of 2019. Also, worked as HR manager and oversaw hiring, firing, and promoting. Drove client-facing calls and meetings, including over $250,000 in B2B wholesale sales, through lead generating website.

Austin, Texas, United States

● Sales manager of 80+ accounts in B2B.● Manage direct import container sales for customers in over a dozen countries.

Austin, Texas, United States

● Configured and optimized client sites while keeping up with Google algorithm updates and industry trends. This also entailed working alongside the President and CEO to build, track, and tweak campaigns.● Teamed with the Digital Marketing Director on day-to-day tasks, and utilized various SEO tracking software to analyze and implement strategy.● Directed all aspects of onsite and offsite SEO, including technical SEO, link building, keyword research, content writing, blogging, social media strategy, and site audits.● Conferred regularly with clients regarding their campaign, which included walking through SEO strategies and account insights via one-on-one and team meetings.● Hosted training opportunities for new employees, and assigned tasks to the team.

La Crosse, Wisconsin, United States

● Tasked with the preparation and editing of proposals, including successful Common Application grants. ● Composed upcoming event descriptions such as musical acts, plays, and satellite events. ● Remained with the team, and currently work part-time as a consultant on an as-needed basis.