Adam Wright, Mba Email & Phone Number

Saint Paul, MN, US

Minneapolis, Minnesota, US

Minneapolis, MN, US

New York, NY, US

Versatile market insights and strategy veteran with proficiency leading primary research platforms for a diverse set of industries (healthcare, retail, consumer electronics, technology, education, financial services, manufacturing), targets and market segments (B2B, B2C), and an ability to unpack and translate these data sets into salient implications and.

Indianapolis, Indiana, US

• Key contributor within Anthem's Marketing Strategy & Insights team. Responsible for leading the company's brand health, corporate advertising and member communications research practices. Annual work streams focused on.
• Overhauled brand health tracking research program, re-designing sampling plan, survey instrument and core deliverables, resulting in over $650K in incremental value to the company.
• Developed methodology for tracking and measuring geographically-scaled brand advertising campaigns, directly influencing growth of Anthem’s brand marketing investment and planning rigor.
• Identified industry jargon in member collateral, validating consumer-centric replacement terms that have been implemented into Commercial and Medicare member communications representing over 150MM impressions annually.
• Piloted social media ‘listening’ research, facilitating social media-derived brand health information, informing marketing decision-making and future brand health research.
• Developed proprietary member communication simulator tools for organization, leveraging survey-based preference data to maximize consumer experience (CX) lift of communication campaigns and channel strategies.

Paris, FR

Promoted to Director in 2007 with increasing responsibilities for managing a team of four researchers, leading them through new business opportunities and project execution for Ipsos MediaCT, in addition to taking on an expanded role as an account leader for the company assigned to multi-million dollar research budgets, spearheading business development.

Paris, FR

Senior researcher within Ipsos’ North American marketing research division (Insight) specializing in consulting with client in the Technology sector. Core responsibilities include all facets of project direction including determining questionnaire design and project flow, managing project P&L and contract timelines, and writing and presenting research.

Richfield, Minnesota, US

Marketing associate assigned to several core retail product categories (Mobile Electronics, Wireless, Music & Digital Entertainment) with key role in defining annual marketing objectives, strategies and tactics. Additional responsibilities inclued driving category research activities.

Minneapolis, MN, US

Managed agency’s user experience services, consumer testing client websites and interactive web tools. In addition, was responsible for managing various qualitative and quantitative research studies for agency clients.

Minneapolis, MN, US

Responsible for managing syndicated audience research data and library resources for agency’s media planning department. Managed agency’s media analytics research resources with a budget of $200,000 annually, as well as created competitive target audience personas for agency clients.

Mba, Marketing, Strategic Management

Ba, Communications

Principles Of Marketing Research, (Independent Study Course)