Adam Apperley Email & Phone Number

Worcester, Worcestershire, Gb

Working with the team to ensure the best value boiler installations across the UK. Don't settle for the best-known brand. Get the best boilers available for a similar price.

Newport, Newport, Gb

All things marketing & online: online strategy ownership; delivering and hitting monthly sales and customer service KPIs; weekly/monthly reporting to the business of engagement and sales; budget ownership for marketing, online and IT; data-led UX and conversion rate optimisation strategy and ownership; website product review and development roadmap strategy ownership; ownership of paid and organic acquisition and retention strategy; affiliate review, setup and management; management of online customer service.

Cheltenham, Gloucestershire, Gb

Cheltenham, Gb

Cheltenham, Gloucestershire, Gb

At SuperGroup I managed user experience. I started with AB and MV testing but quickly moved onto full user testing and helping with designing the newer versions of the website and app. My responsibilities included; UX testing and user testing, analytics review and feedback, competitor benchmarking and reporting, project managing UX and SEO changes through the IT development team, helping with the implementation of Google 360 Suite and other E-commerce projects (including design and procurement projects).Key achievements; increasing conversion from product pages by 6% a year within 6 months of starting. Showing the manager and other people in the office how important it is to get the UX right so that sites don’t annoy people and help bring customer loyalty.

Cheltenham, England, Gb

I managed and reviewed web analytics and journey optimisation. I worked to support sales conversion and monitoring, management information distribution, website performance improvement. Improving performance of our online sales channels was important to the business. Information about website performance is vital to managers decision making and reporting of product performance.I was accountable for; data analysis & performance reporting, using analytics tools to report online performance, reports and supplementary analysis / interpretation as required and timely provision of accurate reports and analysis as requested.

Cheltenham, England, Gb

I managed the website content and SEO. This involved; creating new content to drive more business, amending current content to improve engagement and click-through rates, and constant reviewing of site analytics to pose hypotheses for multi-variant testing (used for design, copy, call to actions and other page events). I also reviewed user experience (UX), designing the site for the best customer outcomes including a lot of site testing and optimisation. I worked on the new website launched in late Q4 of 2013, which included the information architecture (IA), running the project agile and mobile first design.

Cheltenham, England, Gb

I handled high value claims from £2,500 up to the autonomy of the department and communicated directly with underwriters in order to move larger claims forward. I also looked after complaints within the department.

Lightwater, Surrey, Gb