Adam Appleton Email & Phone Number

England, United Kingdom

Guildford, England, United Kingdom

About the RoleAt Compex, Marketing/Ecommerce is about understanding people and building awareness around how our products/services can satisfy our customers’ needs. The Website & CRM Manager supports our web-based marketing strategy to promote the Compex brand, drive website traffic, generate potential leads, and increase our online sales on compex.com. This global position is key for our online sales strategy across international markets (direct and non-direct countries) with 25 websites, covering 11 different languages, and a Compex portfolio that covers Sports, Fitness and Wellness targeted audiences. Key Tasks • Define and execute our email strategy (HubSpot) to build out a suite of automated emails, covering pre-purchase prospects and post-purchase customers across all international sites. • Ownership of the website implementation strategy (Magento 2) across compex.com international sites including: o New products o Content o Promotions • Contact with International markets to drive local initiatives and campaigns. • Define and improve online customer experience and service by addressing the timely resolution of customer issues and comments. • Responsible for numerous software/initiatives to increase traffic and revenue for compex.com sites. o Yieldify strategy. o Trustpilot strategy.o Liaising with SEA and SEO agencies. • Continuous improvement of the quality of our online content. • Stay up to date with the latest industry technology and best practices. • Measure and track ROI and KPIs.

Guildford, United Kingdom

Working in the B2C international marketing team, servicing direct markets; France, Spain, Italy, UK, Portugal Dach, Benelux, Nordics, as well as non-direct and export markets in LATAM, Canada, South Africa and APAC. Compex are a manufacturer of market-leading sports recovery devices, such as: Muscle Stimulators, Massage Guns, Compression Boots and Bracing.• Managing 24 B2C Compex websites using Magento (previously Drupal), driving 70% online revenue growth over 4 years. Devising and implementing Compex's e-commerce strategy, utising: promotions, product pages, content pages, integrating plug-ins.• Managing Compex's email marketing using Hubspot (previously Oracle Bronto and Mailchimp), leading to a 473% growth in revenue via the email channel in 3.5 years. This was achieved by devising and implementing automated and non-automated strategy across 24 markets, liaising with local marketing teams and training them on best practices to achieve optimal results. Now, key customer journey touchpoints are serviced and optimised through A/B testing and segmentation.• Executing technical & on-page SEO improvements, based on recommendations from SEO agency, Erudite.• Implementing social media and paid social media strategies across Facebook, Instagram and YouTube, using Google Ads, Hootsuite and Creator Studio.• Creating a "Product Selector" tool in conjunction with our development team, to streamline driving users to recommended products.• Liaising with web personalisation agency, Yieldify to create bespoke web experiences for our users, using A/B testing to drive engagement, conversion and uplift average order value. Using Google Analytics to inform and prioritise optimisation needs.• Implementing Live Chat functionality using Hubspot to improve user experience, drive conversion and uplift average order value. • Liaising with external agencies for web development, conversion rate optimisation, paid advertising and SEO to optimise our online experience.

Godalming

Working in the B2B international marketing team, servicing UK, US, French and German markets.Watco are a manufacturer of high-end industrial floor repair products, paints and coatings. • Leading many digital campaigns utilising all digital channels, including a re-branding campaign.• Managing web strategy using Magento and Shopify, implementing product and content pages to drive results.• Managing B2B email automation projects using Dotmailer and customer data-flow, working with the I.T team to roll out both transactional and marketing automated email programs across UK, US, France & Germany.• Creating and executing social media and paid social media strategy across Twitter and LinkedIn using Hootsuite.• Managing the creation and implementation of Watco’s Live Chat functionality, using Smartsupp and rolling it out across all Watco websites, training and liaising with the sales team to ensure optimal customer experiences.• Performing a technical and on-page SEO update on the website, assisted by Raven Tools and SEM Rush audits.

Godalming, United Kingdom

• Leading many B2C digital campaigns – utilising all digital channels and collaborating cross-functionally to achieve specific strategic goals. • Managing Inghams' email marketing strategy using IBM Marketing Cloud and Dotmailer email platforms, including statistical analysis and reporting in Google Analytics.• Creating a preference centre alongside IT, enabling customers to select their communications preferences.• Refreshing email branding alongside the graphic designer, Brand manager and CRM manager, ensuring the aesthetic reflected the Inghams brand.• Managing social media content for the company’s Facebook, Twitter, and YouTube pages. This included management of their Hootsuite account. • Copywriting for website content pages, email, display ads and social media.• Maintaining the company reporting dashboard, collating transactional data and Google Analytics data.

Godalming

o Working in the Reservations team during University holidays, selling Ski and Lakes & Mountains holidays to customers.

Freelance

o As a sports writer, I received accreditation as a member of their Academy team andproducing three articles per week.

Freelance

o Contributing three articles per week across: Boxing, Cricket, Formula One, Golf,Tennis and Athletics.o Acting as Assistant Sports Editor in the final two months, checking and editing copyagainst the Upcoming’s style guide.

Wimbledon